Understanding the Actual Motive Behind BJP’s Vande Mataram Marketing campaign – 3 Articles – Janata Weekly

Last Updated: November 14, 2025By

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What’s Flawed with BJP’s ‘Vande Mataram’ Marketing campaign

Apoorvanand

Any authorities worthy of its identify needs its nation or State to stay freed from battle, that society stay with out strife, that peace and concord prevail, that individuals from all sections really feel equal and revered. However there are governments that draw sustenance from discord. They thrive on dispute, repeatedly inventing methods to sow bitterness and division amongst residents. They maintain humiliating one part of the folks. India’s misfortune for the previous 12 years has been rule by exactly such a hate-driven, divisive authorities—one which finds new methods to insult the nation’s Muslims. The latest determination of the federal government of India—and of the BJP-ruled States—to have fun the one hundred and fiftieth anniversary of the music “Vande Mataram” is yet one more expression of this coverage of deliberate division.

It isn’t stunning, due to this fact, that probably the most repeated phrases from the Prime Minister’s deal with on this event have been “tukde” and “vibhajan”—phrases that may linger within the reminiscence of the folks of India. He alleged that the Congress social gathering had torn the music into items, and that in that very act have been sown the seeds of India’s partition. The federal government now proposes to revive the integrity of the music by rejoining these elements which have been faraway from the 2 stanzas we’ve got been singing for the final 90 years. In doing so, it claims it would “redress” the historic injustice carried out to the music and thereby “restore” the unity of the nation symbolically. Those that heard him couldn’t miss the stress he positioned on the 2 phrases—“tukde” and “vibhajan”.

Deliberate omission and historic distortion

However the Prime Minister’s story rests on a half-truth—extra harmful, typically, than an outright lie. He stated that in 1937 the Congress social gathering mutilated the music by deciding that solely its first two stanzas could be sung in public. BJP leaders went a step additional and positioned the accountability squarely on Jawaharlal Nehru. What he wickedly hid was that the proposal had come from a committee that included, apart from Nehru, Subhas Chandra Bose, Abul Kalam Azad, and Narendra Dev. It was Mahatma Gandhi who offered the committee’s advice within the type of a decision, and the Congress social gathering that accepted it.

The omitted stanzas have been these invoking an armed goddess, Durga. It’s unreasonable to anticipate a Muslim to bow earlier than such a illustration of the nation. However past this spiritual objection lies one more reason, one which for my part is equally vital if no more: the historic and ideological location of the music itself. With out taking a look at this background, it’s unattainable to understand the reluctance of Muslims, and lots of secular Hindus as nicely, to simply accept “Vande Mataram” as a greeting to the nation.

The historical past of “Vande Mataram”, its place within the freedom motion, and the various makes use of to which it has been put, have been studied in depth by students. Sabyasachi Bhattacharya, Tanika Sarkar, Sugata Bose, and lots of others have traced the complicated journey of the music—from its creation to its numerous receptions in India’s fashionable historical past. In Bengali, dozens of students have explored why Muslims have constantly discovered it troubling.

The music, written a century and a half in the past by the eminent Bengali author Bankimchandra Chattopadhyay, seems in his novel Anandamath. Although composed within the late nineteenth century, the novel is ready in Bengal on the finish of the 18th century—when the area was nonetheless nominally underneath Muslim rule, whereas the British collected its income. The novel depicts the horror of the good famine that had struck Bengal and the rise up that adopted: the “Sannyasi–Fakir rebellion”—bands of monks and fakirs who plundered the granaries of the wealthy and distributed meals to the ravenous poor. However in Anandamath, the fakirs vanish; solely the “sannyasis” stay—the defenders and saviours of the folks. The famine is blamed on the Muslim ruler, and the ascetics take up arms not merely to overthrow Muslim authority however to annihilate Muslims altogether.

The “santans” worship “Mom”. Those that search her blessings—the “santans” or sons—plunder and kill Muslims: not solely the ruler however the frequent Muslims as nicely. The British, within the novel, are portrayed as allies of the Muslim rulers; but the santans inform them to not intervene, for his or her battle is simply with the Muslims, not with the English. As soon as the Muslims are vanquished, they intend to ascertain a Hindu nation. However then a divine presence—referred to as each the “Nice Being” and the “Healer”—seems to inform them that their mission has been completed with the autumn of the Muslims, and that it’s now God’s will that the British ought to rule Bengal. The true goal of the warfare, the voice reveals, was to take away Muslim rule in order that the British may govern immediately.

The “santans” hesitate to simply accept this divine command, however they’re persuaded that it’s certainly the desire of God. The destruction of Muslims, they’re advised, was the sacred purpose of their wrestle. The British, they’re assured, will respect the Hindu religion. Below their rule, “Sanatan Dharma” will flourish. The British will educate Hindus the data of the fabric world, which can in flip strengthen their non secular energy. In dwelling underneath British steerage, Hindus will develop in energy till the day comes after they can set up a Hindu kingdom of their very own.

A lot debate has taken place on whether or not hostility in direction of Muslims is intrinsic to the patriotism of this novel. However anybody who reads it may hardly doubt the anti-Muslim nature of the nationalism it preaches. How can a Muslim chant “Vande Mataram” after studying—and even figuring out—the background of the music? How can she not know that the invocation of the Mom on this music was meant to inflame the need for the annihilation of Muslims? The Mom India to be liberated right here is an India cleansed of the Muslim presence.

Tanika Sarkar in her magisterial studying of the novel says, “the evocation of an armed goddess, prepared for the kill, portended a historical past that Muslims couldn’t probably settle for, given the narrative context of AM. The novel leaves the reader with little doubt that the enemies of the Mom are Muslims, that the weapons in her fingers and the energy in her kids are directed towards them.”

But Hindu revolutionaries and lots of leaders of the liberty wrestle adopted this slogan, ignoring its anti-Muslim undertone. As Tanika Sarkar notes, there may be ample proof that in lots of revolutionary teams, uttering “Vande Mataram” was obligatory for membership. Muslims couldn’t be part of even when they wished to, since they may not utter these phrases of worship to the goddess. Thus, the music itself grew to become a barrier to the making of a very inclusive Indian nationalism.

It’s hanging that regardless of their sympathy for Muslims, Gandhi and Nehru lengthy continued to see within the music nothing however a pure expression of patriotism—till Muslims themselves identified its disturbing implications. Even a cautious and morally delicate thoughts like Tagore’s, so freed from nationalist narrowness, felt no hesitation in setting it to music. However when Muslims defined their discomfort, he recognised the legitimacy of their objection. Searching for a center path, he prompt that solely the primary two stanzas be adopted, for in them the nation is imagined as nature, not as goddess. Across the identical time, Nehru learn Anandamath and conceded that it may certainly irritate Muslims. Subhas Bose, Narendra Dev, and Azad agreed.

The true query: why settle for it in any respect?

But we should ask: why was even this partial acceptance mandatory? Why ought to a fraction of a novel that glorifies the extermination of Muslims be accepted because the expression of nationwide devotion? Why ought to Muslims be anticipated to embrace it? And certainly, why ought to Hindus themselves sing a music that carries inside it the venom of hatred in direction of their fellow residents? The query is: It isn’t a query of two stanzas or full music: Ought to we sing “Vande Mataram” in any respect?

However, “Vande Mataram” was accorded a spot practically equal to that of the nationwide anthem. This was, in impact, a concession to Hindu nationalist sentiment. An appeasement of Hindutva. In a secular republic, this music ought to by no means have been granted official recognition in any kind—but it surely was.

Maybe the compulsions of 1937 could be understood of their historic context. The Congress, caught between Hindu and Muslim nationalisms, sought a center manner. But the problem ought to by no means have been about omitting a couple of stanzas, that too after objections from Muslims. The true query was: why did our secular leaders really feel such attachment to this music in any respect? That query, tragically, was by no means requested.

It stays a tough query. Partha Chatterjee has noticed that even the Left discovered itself confused over “Vande Mataram” and the novel itself. When the Congress made it a difficulty in Bengal in 1983, demanding popularisation of the novel, the Left too prevented taking a transparent stand. The matter, due to this fact, was by no means about Muslim sentiment alone; it was about appeasing Hindu nationalist feeling.

We all know all too nicely at the moment that the BJP authorities’s marketing campaign round “Vande Mataram” doesn’t come up from love or reverence for the music. Its journey has been such that it has turn out to be much less a hymn to India than a slogan of Hindutva nationalism—a warfare cry moderately than a prayer. Those that can’t even sing a single line of it correctly are those who shout, “Bharat mein rehna hai to ‘Vande Mataram’ kahna hoga”, utilizing it as a weapon towards Muslims.

Vande Mataram” has ceased to be a prayer; it has turn out to be the whip of Hindutva nationalism. As stated earlier than, even when it was a prayer, to detach it from the context of the novel, in search of the extermination of Muslims in India to make it a real Hindu nation, is dishonest. No matter hesitations our predecessors might have had, why ought to we at the moment stay in confusion? Why can we not say, with readability and calm, that no nationalist situation could be imposed for dwelling in India? Nobody has the best to check my love for my nation—and in any case, such a take a look at doesn’t exist.

Furthermore, when majoritarian communalism has taken a maximalist stance, the secularists too have to make their stand clear: that they’d not settle for expressions of unique nationalism as common, come what might. “Vande Mataram” is one such image.

[Apoorvanand teaches Hindi at Delhi University and writes literary and cultural criticism. Courtesy: Frontline magazine – Digital. Frontline is a fortnightly English language magazine published by The Hindu Group of publications headquartered in Chennai, India.]

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Bande Mataram Suits the BJP’s Agenda, However its Historical past is Sophisticated

Tanika Sarkar

Prime Minister Narendra Modi lately introduced a year-long celebration of the one hundred and fiftieth anniversary of the nationwide music – ‘Bande* Mataram’ (‘I salute the Mom’). Composed first as a free-standing music by Bankim Chandra Chattopadhyay, it was later inserted into his novel Anandamath in 1882.

In an extended essay on this theme, I argued that though most nationalists, then and now, learn the music as an impartial composition in its personal rights, the novel and the music are really mutually complementary: with out the fictional body, the actual goal and that means of the music stay hidden.

‘Bande Mataram’ is a hymn to the Goddess of the Motherland, a deity Bankim had freshly minted himself. She immediately leapt to a central place within the Hindu pantheon. Within the Nineteen Twenties, when Jawaharlal Nehru tried to persuade Uttar Pradesh peasants that they themselves represent the actual nation, they scoffed on the thought: the nation is a goddess, they insisted. “It’s your picture we worship in all temples,” the hymn had sung, and the phrases got here true very quickly.

The novel-time belongs to the late 18th century when a catastrophic famine had devastated Bengal, then dominated by a puppet Nawab, backed by a rapacious East India Firm. Even in response to its personal officers, the Firm had so relentlessly extracted peasant surplus for itself, regardless of repeated crop failures, that the famine was unavoidable. Bankim, nonetheless, held the Muslim Nawab solely culpable: his supposed guilt, furthermore, was instantly broadened right into a grisly image of innate Muslim evildoing. There had been fierce battles between Nawabi and Firm forces on one hand and armed Hindu ascetics and Muslim fakirs on the opposite. Bankim excised the fakir rebellions from his narrative.

An imagined band of ‘higher’ caste ascetics instigate Hindu villagers to kill Muslims, to ransack their huts and demolish their mosques, to seize their girls and to stamp upon their lifeless faces. They droop caste hierarchies so long as the warfare goes on: however promise to revive them after their victory. The British are comparatively minor gamers and the final version concluded with their triumph: an ethereal voice consoles the insurgent chief that the time is just not but come to remove them, Hindus should first be taught their abilities. The massacre towards Muslims, however, is their highest holy responsibility, ordained by the goddess.

The Goddess of the Motherland is an amalgam of three deities – Jagaddhatri, Kali and Durga, who correspond to her previous splendor, current disgrace and future glory as soon as her sons have crushed the enemy. The music begins gently and tenderly, invoking the bounteous, serene land within the first two stanzas, utilizing lush, tender Sanskrit phrases. Quickly, nonetheless, it transmutes into the clanging of swords, into thunderous voices raised to spell doom to the enemy. The land adjustments into the demon-slaying goddess, deadly weapons in all ten fingers. Sound-effects at the moment are harsh, onerous and jangling as befits the warfare cry. Each poetry and prose being rendered in Bankim’s unparalleled mastery over phrases, they captivate readers with their compressed vitality and passionate rhetoric.

The music has had a number of political habitations. The Congress used it as a slogan at anti-colonial demonstrations whereas Hindu nationalists chanted it throughout communal violence. Even throughout Bankim’s lifetime, Muslim critics discovered the novel and the music deeply distressing. Their grievances have been twofold. First, they just about excluded non-Hindus, particularly Muslims, from the nationalist area. Islam strictly forbids the personification of divinity in a human picture, so they’re destined to stay exterior the patriotic neighborhood, they can’t belong to the nation. The goddess, furthermore, instructions warfare. This made your entire composition – novel and music – deeply threatening for Muslims who additionally felt debased by the slur the novel threw at them.

Muslim disquiet steadily mounted because the Congress file of their provincial ministries was not at all times downside free – it made singing the ‘Bande Mataram’ obligatory, even for Muslim college students, in its authorities faculties within the Central Provinces. The Muslim League started to specific sturdy reservations within the Thirties and the famend Bengali poet Jasimuddin expressed his deep anguish to Tagore. Tagore had sung it at a Congress session in 1894 the place it grew to become the de-facto nationwide anthem. On the identical time, he additionally underlined its communal potential in his novel Ghare Baire (1915). He added that the nation was really embodied within the land and the folks. Its reification in a divine kind amounted to a mystifying abstraction. The music had impressed Gandhi in 1915, however he retracted his reward in 1947 after the communal carnage of 1946-47. Nehru began studying the novel in 1937 and, more and more disturbed, he requested Tagore about its fascinating standing. Tagore suggested that because the first two stanzas merely praised the gorgeous land, they might be sung at Congress periods, however the remaining shouldn’t be used. In 1951, the Constituent Meeting retained the 2 stanzas because the nationwide music whereas Tagore’s ‘Jana Gana Mana’ was elevated because the nationwide anthem, nicely after Tagore’s demise.

Clearly, modified circumstances had revised the views of Gandhi and Nehru. As they learn the novel alongside the music, they have been alerted to its disturbing communal potential. In a latest article, BJP and Rashtriya Swayamsevak Sangh chief Ram Madhav, nonetheless, sees the Muslim hand behind the revisions, and suspects that Congress leaders opportunistically modified their stance, to hunt Muslim votes within the 1937 elections. He manufacturers the Congress response as communal whereas he’s silent in regards to the visceral communal passages within the novel, whereby the music is embedded.

The latest BJP determination to have fun the music with gala occasions is however pure. Fusing spiritual and communal passions, and defining the product as genuine patriotism, the music fairly exactly prefigures the Sangh Parivar’s agenda. Furthermore, the music and the novel overturn the traditional deity-devotee relationship the place sacred activism conventionally passes from the previous to the latter. The sons of the Goddess, however, go to warfare to revive her glory – they’re the saviour of the divine, not the opposite manner spherical. That resonates strongly with Hindutva pondering whereby Ram’s devotees should return his birthplace to him.

Bankim’s nonetheless, was a extremely complicated thoughts and Anandamath was not his last phrase on communal historical past. His final novel Sitaram imagines a Hindu realm, based by a heroic and idealistic king who defeats his Muslim adversaries. He nonetheless involves embody, and even exceed, all of the evil generally attributed to Muslims. His Hindu associates abandon him and the final to go away is a pure- hearted fakir who sadly concludes that it’s not potential to stay in a Hindu Rajya.

[*I use Bande instead of the more common Vande because that is how it is pronounced in Bengali and the song is a Bangla one.]

[Tanika Sarkar is a historian who retired as professor, Centre for Historical Studies, Jawaharlal Nehru University. Courtesy: The Wire, an Indian nonprofit news and opinion website. It was founded in 2015 by Siddharth Varadarajan, Sidharth Bhatia and M. K. Venu.]

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Behind the Official Celebration of Vande Mataram is a Actuality That Can’t Be Ignored

Sreejith Okay.

When Bankim Chandra Chatterjee wrote ‘Vande Mataram’ within the late nineteenth century, he was giving voice to a brand new emotion that was each political and non secular. The concept of the motherland, tender and protecting but wounded and enslaved, took the form of a goddess. The nation was imagined as a divine determine and the act of liberation grew to become an act of worship. Few songs in Indian historical past have carried such an intense mixture of religion and rise up.

The music got here from the pages of Anandamath, a novel set throughout the late 18th century when famine and rise up tore via Bengal. The novel imagined a band of Hindu ascetics rising towards each Muslim rulers and British energy. It turned resistance into sacred responsibility and the battle cry of the monks grew to become the sound of a divine mission. In Bankim’s creativeness, the overseas ruler, Muslim or English, stood because the antagonist in a civilisational drama the place the fallen Hindu nation should awaken underneath the safety of the Mom.

Vande Mataram’ travelled from web page to avenue, from hymn to slogan. It was sung in Congress periods and freedom rallies, written on jail partitions, whispered earlier than executions. But its spiritual imagery made it tough for a lot of Muslims to affix in. To bow earlier than a picture, nonetheless symbolic, was towards their religion. The love of land was one factor, the worship of it fairly one other. Muslim leaders and intellectuals couldn’t settle for the idolatrous imagery of the music. For them the motherland might be liked however not worshipped. The determine of Bharat Mata, rising from the identical imagery, carried an unmistakably Hindu kind. That distinction was by no means understood by the nationalist creativeness formed by the Hindu center class. What started as a music of liberation grew to become a take a look at of loyalty.

After independence the compromise was delicate. The Constituent Meeting, underneath the steerage of Rajendra Prasad, determined that ‘Vande Mataram’, which had performed a historic function within the wrestle for freedom, could be honoured because the nationwide music alongside ‘Jana Gana Mana’. The Meeting wished to recognise the emotion it carried with out turning the republic into a non secular state. Solely the primary two stanzas have been accepted, since these strains have been free from the overt goddess imagery of the later verses. The concept was to protect its historic significance whereas avoiding its sectarian potential.

But the controversy by no means actually ended.

In modern India that outdated debate has returned with renewed pressure. The current authorities, guided by the ideological affect of the RSS, has turned Vande Mataram right into a take a look at of patriotism. The choice to have fun the one hundred and fiftieth anniversary of the music is an element of a bigger cultural marketing campaign that seeks to redefine nationalism. The celebration is just not about literature or music. It’s about possession of historical past. It asks Indians to show their loyalty via ritual moderately than reflection. Those that hesitate to sing it are branded as outsiders, as if citizenship is dependent upon the power to worship the nation in a selected language.

The year-long programme introduced by the federal government reinforces this transformation. Divided into 4 phases and aligned with Independence Day, Republic Day and different symbolic dates, it invitations residents, college students and shopkeepers to sing Vande Mataram, file their renditions and obtain certificates. Colleges and schools are instructed to carry mass singing occasions. The music has moved from the pages of Anandamath to the loudspeakers of the state. The devotion as soon as imagined within the forests is now carried out in school rooms and public squares.

Behind the official celebration lies a deeper silence, the erasure of the various Muslim and minority voices who fought for India’s freedom and formed its composite tradition. Their tales don’t match simply inside the body of the goddess mom. A historical past as soon as shared is being redrawn as a narrative of 1 religion’s awakening. The novel that imagined the enemy as Muslim now finds its afterlife in a politics that can’t see the Muslim as citizen. The goddess of Anandamath, as soon as an emblem of non secular redemption, has turn out to be the symbol of a Hindu nation.

That picture of the Muslim villain within the novel has by no means totally disappeared.

Within the present political local weather, the place historical past is being rewritten and communal strains are being hardened, Anandamath reads much less like a nineteenth century allegory and extra like a prophetic script. The portrayal of Muslims because the impediment to nationwide renewal has quietly formed the visible and emotional vocabulary of Hindu nationalism. When ‘Vande Mataram’ is sung at the moment underneath the banners of the state, it carries the unstated echo of that older battle. The Muslim, as soon as the villain of a novel, now turns into the silent different within the nationwide refrain.

[Sreejith K. teaches History at Dr APJ Abdul Kalam Government College, Kolkata. Courtesy: The Wire, an Indian nonprofit news and opinion website. It was founded in 2015 by Siddharth Varadarajan, Sidharth Bhatia and M. K. Venu.]


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