The UK just lately began enforcing the Online Safety Act’s age-check rules, and The Washington Put up reviews that it’s already having a significant effect on web traffic.

U.Okay. regulation now requires pornography web sites to confirm their customers’ ages by means comparable to face scans and driver’s licenses; it additionally requires that on-line platforms forestall youngsters from being uncovered to grownup content material (which is why websites like Bluesky and Reddit have begun checking some customers’ ages).

To review the regulation’s impact, the Put up says it examined the highest 90 porn websites primarily based on U.Okay. customer knowledge from Similarweb, discovering 14 websites that also don’t carry out an age test. All 14 of them seem to have skilled a dramatic improve in visitors, with one in all them seeing visitors double year-over-year.

In the meantime, many web sites ostensibly complied with the regulation whereas criticizing it, linking to a petition urging repeal, and even provided directions for getting round it.

John Scott-Railton, a researcher on the College of Toronto’s Citizen Lab, informed the Put up that that is “a textbook illustration of the regulation of unintended penalties,” including that the regulation “suppresses visitors to compliant platforms whereas driving customers to websites with out age verification.”