Actor Tiger Shroff’s active-lifestyle model Prowl has raised Rs 4 crores in a Pre-Sequence A funding spherical led by Resolute Ventures. The funding comes months after the model’s relaunch in June 2025 and follows its growth into the lads’s grooming phase.

Tiger Shroff-owned Prowl secures Rs 4 crores funding to increase males’s grooming portfolio

Since pivoting to grooming merchandise six months in the past, Prowl has expanded its presence throughout main e-commerce platforms together with Amazon, Myntra and Flipkart, in addition to quick-commerce platforms. The model at present presents merchandise corresponding to face wash, sunscreen, lip balm, physique lotion, physique wash and roll-ons, and has reported robust repeat buy charges amongst its target market.

Based on the corporate, the newly raised capital will probably be used to increase Prowl’s product portfolio and strengthen distribution. The model plans to introduce new science-backed formulations, beginning with three serums anticipated to launch quickly, whereas additionally constructing a wider vary of on a regular basis grooming merchandise for males.

The funds may even assist the model’s efforts to deepen its attain in Tier 2 and Tier 3 cities and enhance supply timelines via same-day and next-day fulfilment choices.

Talking concerning the improvement, Shroff mentioned, “Prowl is greater than only a model; it’s a mirrored image of my private philosophy of self-discipline and ease. I’ve been deeply concerned within the formulation and technique as a result of I needed merchandise that really work for the Indian pores and skin sort with out a 10-step routine. This funding from Resolute Ventures validates our imaginative and prescient of creating efficient grooming accessible to each man, from the metros to the heartlands of India.”

Shriyhas Jichkar, CEO of Prowl, mentioned the primary few months helped the corporate check its product-market match. “The primary six months have been a litmus check for our product-market match. The information reveals that the Indian man desires a routine that’s straightforward to grasp and execute. With this capital infusion, we’re able to speed up our innovation pipeline,” he mentioned.

The model’s development technique can be supported by Lap Ventures, which manages Prowl’s advertising, communications and distribution partnerships because it continues to scale within the Indian grooming market.

Additionally Learn: MEGA EXCLUSIVE: Tiger Shroff’s grand-scale spiritual action film with Neerja director Ram Madhvani and Mahaveer Jain gets a title – Vajra

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