By a first-of-its-kind management panel, Zivame shifts Ladies’s Day from symbolic celebration to significant conversations on management, enterprise, and accountability

Bengaluru, Karnataka, India – Marking Ladies’s Day with intent somewhat than symbolism, Zivame, the main lingerie model backed by the Reliance Group, as a part of its Ladies’s Day marketing campaign hosted a curated girls management panel titled Not Simply One other Ladies’s Day to look at the hole between messaging and significant change. The initiative aimed to problem performative narratives and emphasise the necessity for structural change and on a regular basis motion. 

By the marketing campaign, Zivame convened senior girls leaders from throughout the Reliance ecosystem for a closed-door roundtable on decision-making, threat possession, client evolution, and the way forward for work. The dialog moved past token gestures, focusing as a substitute on actual management journeys, lived experiences, and the function establishments should play in driving significant change. 

Hosted by Kiruba Devi, COO & Head, Zivame, the panel featured Aditi Pany, Founder and CEO of Qalara; Sara Fanning, Artistic Head at Azorte; Renuka Shastry, Head of Authorized at Reliance Retail Group; Zoe Matthews, Senior Vice President at Yousta; and Aarti Sharma, Senior Vice President at Avantra. 

The dialogue intentionally moved past acquainted themes of steadiness and recommendation, focusing as a substitute on moments outlined by threat, duty, and the shift from being “a girl within the room” to changing into “the choice maker within the room.” Spanning retail, expertise, authorized, and entrepreneurship, the leaders mirrored on the high-stakes choices that formed their journeys, from backing aggressive enlargement and navigating authorized complexity to steering companies by uncertainty and alter. 

The panel additionally mirrored on how client behaviour, significantly in classes reminiscent of lingerie, has undergone a visual shift. Leaders famous that improved measurement availability, wider product decisions and extra open conversations have enabled girls to buy with better confidence and luxury. What was as soon as thought of a delicate buy is more and more changing into a matter of private alternative and self-expression, signalling a broader cultural transition. 

The dialogue bolstered that management was outlined by outcomes, not optics. The panel spoke concerning the significance of being trusted with enterprise duty, together with income possession, succession readiness, and development mandates, highlighting that actual progress lies in enabling girls to steer companies, not simply be seen main them. 

Commenting on the initiative, Kiruba Devi, COO & Head, Zivame, mentioned, “Ladies don’t want a day of symbolic celebration. They want manufacturers and establishments that again them constantly. With Not Simply One other Ladies’s Day Marketing campaign, we wished to acknowledge the fatigue round performative messaging and as a substitute create an area the place actual conversations about management, threat and duty might happen.” 

The session concluded with a name to motion centred on belief, flexibility and accountability as non-negotiables for the way forward for work, reinforcing Zivame’s message that Ladies’s Day should translate into sustained structural change. 

About Zivame

Based in 2011, Zivame has constructed a category-first mannequin that seamlessly blends deep client insights with innovation, expertise, and trend-driven design—all whereas maintaining girls’s consolation at its core. Come 2026, with a portfolio of over 30,000 types throughout lingerie, sleepwear, shapewear, and activewear and extra—in 100+ sizes—and a robust retail footprint of 170+ unique model retailers throughout India, the model is not only a retailer, however a trusted vacation spot for ladies throughout age teams and geographies. 

Since its inception, Zivame has constantly been on the forefront of innovation—from launching India’s first on-line FitCode to operating breakthrough campaigns like Museum of Boobs. By combining tech-enabled options with deep client perception, Zivame has redefined intimatewear retail in India and constructed one of the vital influential fashion-retail ecosystems within the nation.

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