It is September, and that often means it is iPhone season. Like clockwork, Apple as soon as once more seems set to indicate off new smartphones with its newest showcase subsequent week. The upcoming occasion has been dubbed “Awe dropping,” so we’re hoping for a number of bulletins that’ll warrant the tagline. The showcase begins on September 9 at 1PM ET/10AM PT.

If you wish to tune in to listen to what Tim Cook dinner and crew should say in regards to the presumed iPhone 17, you’ll be able to stream the present on Apple’s website or YouTube channel. We have additionally acquired the livestream embedded beneath so you’ll be able to comply with together with our liveblog when you watch.

With just some days to go till the “Awe dropping” occasion, it looks like we have already gotten a whole lot of superior insights about what the iPhone 17 lineup has in retailer. Apple launched the software program facet of the equation with the iOS 26 unveil at WWDC this summer time, and since then we have gotten some fairly dependable insights on the {hardware}.

The massive reveal is anticipated to be an ultralight smartphone, probably referred to as the iPhone 17 Air. This might be Apple’s first utility of its Air nomenclature for cellular, and once we had Bloomberg‘s Mark Gurman on the Engadget Podcast on the finish of August, he prompt that the primary iteration of the smartphone may include some rising pains. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max.

Past the smartphones, the “Awe dropping” occasion might additionally embody three new Apple Watches and up to date AirPods Professional earbuds. Bloomberg reports that Apple has a number of different units within the works as effectively, together with a brand new AirTag, Apple TV and iPad Professional, but it surely’s not as sure if these will pop up at this particular occasion. Both means, you’ll be able to tune in on September 9 to listen to about all the brand new product launches.