Spotify’s new Style Profile characteristic lets customers fine-tune their algorithm’s suggestions

Spotify’s new Style Profile characteristic lets customers fine-tune their algorithm’s suggestions

Last Updated: March 15, 2026By

You are liable for your individual Spotify algorithm now. On stage at SXSW, Spotify’s co-CEO, Gustav Söderström, introduced the Taste Profile characteristic, which permits customers to personally customise precisely what they need to take heed to, whether or not it is music, audiobooks or podcasts. This AI-powered characteristic remains to be in beta, and will probably be accessible to Premium customers in New Zealand within the coming weeks.

From its brief video demo, Spotify’s Style Profile characteristic will present you a abstract of your listening habits and supply a “Inform us extra” immediate on the backside. With the brand new immediate, customers can inform the AI what they need to see extra of or in the event that they need to do away with a style that retains popping up of their algorithm. Spotify stated that the Style Profile will think about extra ambiguous prompts, too, like in the event you’re coaching for a marathon and wish upbeat music or need to take heed to information podcasts throughout your commute to work. Spotify added that Style Profile is an non-obligatory characteristic, and unwilling customers can “depart it and luxuriate in Spotify as ordinary.”

With Style Profile, Spotify is constant its momentum of providing AI features, just like the Prompted Playlist characteristic that was made accessible final month. In contrast to the prevailing AI Playlist characteristic, Prompted Playlist permits you to put in particular requests to generate a playlist, like solely together with songs from a selected TV present. Like Style Profile, the Prompted Playlist characteristic noticed beta testing in New Zealand first, earlier than increasing to US and Canadian customers a month later.


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