What a distinction a altering regulatory atmosphere makes.

Roughly 9 months after suggesting {that a} younger copy buying and selling platform may solely function as a result of it flew “below the radar” of regulators, Robinhood has introduced its personal entry into the area with “Robinhood Social,” a brand new function that can permit customers to comply with and manually replicate the trades of distinguished traders.

The transfer represents a hanging about-face for the web brokerage, which has traditionally been cautious about options that would entice regulatory scrutiny. The corporate famously ditched its celebratory digital confetti function forward of its 2021 IPO after regulators raised considerations about gamifying buying and selling, making its embrace of copy buying and selling, one other probably gamified function, all of the extra notable.

This wariness was on full show in December, when in a conversation with this editor about upstart copy buying and selling platform Dub, Robinhood CEO Vlad Tenev prompt that such platforms may function primarily due to their smaller dimension, proposing that “copy buying and selling may grow to be of better curiosity to regulators” and that Dub could not but be below the “magnifying glass” due to its “comparatively smaller dimension.”

Now, Robinhood is betting that the regulatory panorama has modified sufficient to soundly enter the copy buying and selling market.

The timing is especially notable given the pointed criticism Robinhood confronted earlier this yr from Dub’s 23-year-old founder Steven Wang, who has positioned his platform as a extra educationally-focused various to conventional buying and selling apps.

“I’ve lots of respect for what [CEO] Vlad [Tenev] has finished in making buying and selling free,” Wang told me again in February. “However on the finish of the day, making it tremendous straightforward to commerce with out skilled steering, with out training, is admittedly simply playing for the broader inhabitants.”

Wang has persistently argued that Dub’s strategy – which incorporates threat scores, risk-adjusted returns, and portfolio stability metrics – represents a safer various to platforms like Robinhood. In his dialog with TechCrunch, Wang was additionally crucial of Robinhood’s choice to supply meme cash like TRUMP, saying the incentives are “misaligned between these large platforms which might be public corporations now that have to generate income.”

Tuesday’s information, introduced at Robinhood’s company event earlier within the day, delivered to thoughts the likelihood that Robinhood had, actually, acquired four-year-old Dub, which formally launched simply final yr and has thus far raised $47 million in funding from traders. However reached for remark, a Robinhood spokesperson responded through electronic mail, “No, this isn’t an acquisition, we’re constructing our personal platform in Robinhood.” A request for remark from Wang was not returned by press time.

Robinhood’s model of copy buying and selling differs meaningfully from platforms like Dub and established gamers like eToro, which has provided copy buying and selling to U.S. customers for years by its CopyTrader function. Whereas eToro permits computerized copying of different merchants’ portfolios in real-time (with U.S. customers restricted to copying solely different U.S. merchants because of rules), Dub permits customers to mechanically copy total portfolios for a $10 month-to-month subscription, and Robinhood Social would require customers to manually replicate trades, a distinction that will assist handle regulatory considerations.

The platform, set to launch early subsequent yr, will function verified merchants and show the actions of well-known traders and members of Congress. In contrast to the casual copy buying and selling that occurs on social media, Robinhood would require id verification and proof of precise portfolio positions. The plan, based on the corporate, is to first invite 10,000 Robinhood Social customers to check out the service earlier than rolling it out extra extensively.

The launch comes at a time when the regulatory panorama is quick evolving. Crypto corporations had been scrutinized closely below the Biden administration, whereas quite a few crypto corporations have grow to be publicly traded corporations in current months, their path eased by the Trump administration’s crypto-friendly stance. In the meantime, copy buying and selling – lengthy frequent in Europe however closely restricted within the U.S. – could also be gaining acceptance lastly.

Seen by that lense, Robinhood’s entry into copy buying and selling represents extra than simply one other function launch; it may sign the opening of floodgates for a wave of recent platforms. If Robinhood can efficiently negotiate the authorized panorama that has lengthy restricted copy buying and selling within the U.S., different fintech outfits appear more likely to comply with swimsuit. eToro’s successful May IPO, which raised $310 million and noticed shares surge 29% on their debut, has already demonstrated robust investor urge for food for copy buying and selling platforms.

Whether or not this potential wave is sweet information or dangerous for retail traders  – or it is going to largely serve to spice up fintech valuations – is an open query. For proper now, Robinhood’s shareholders are most likely the clearest winners.