Final week, Netflix announced the acquisition of InterPositive, an AI firm co-founded by Ben Affleck that helps filmmakers edit footage in post-production.

This deal may very well be value as much as $600 million, according to Bloomberg, doubtlessly rating it among the many streaming large’s largest acquisitions ever. Probably the most Netflix has ever paid for a single acquisition was roughly $700 million for the Roald Dahl Story Firm. 

Whereas Netflix has not publicly confirmed the small print, sources inform Bloomberg that the precise money cost could also be decrease, with the homeowners of InterPositive eligible for extra payouts tied to particular efficiency targets. 

InterPositive makes instruments that assist filmmakers work extra effectively in publish manufacturing — addressing continuity points or enhancing scenes, for instance — but it surely doesn’t generate new content material or use footage with out permission.

This acquisition matches Netflix’s broader push to combine AI into content material manufacturing. The corporate has already used generative AI in its unique exhibits and films, together with to create a building-collapse scene within the Argentine collection “The Eternaut.”

Rivals are transferring in the identical course. Amazon is constructing in-house AI groups for movie and TV initiatives, whereas Disney has struck a take care of OpenAI.

Not everyone seems to be on board. Employees throughout the movie business have raised issues about potential job losses and whether or not AI corporations are compensating creators pretty for coaching information.