Mumbai, India: Following a high-decibel relaunch in June 2025, Prowl, the homegrown active-lifestyle model based by motion icon Tiger Shroff, has efficiently raised Rs. 4 Crore in a Pre-Sequence A funding spherical led by Resolute Ventures.

Since its pivot into the lads’s grooming area six months in the past, Prowl has witnessed a meteoric rise. Initially launching on Amazon earlier than increasing to Myntra, Flipkart, and main Q-commerce platforms, the model has struck a chord with the fashionable Indian man via its “easy, non-complicated” strategy to skincare. With a present portfolio that includes face wash, sunscreen, lip balm, physique lotion, physique wash, and a roll-on, the model has already achieved profitability and excessive repeat-purchase charges inside its goal demographic.

The freshly infused development capital shall be strategically deployed for fueling the subsequent section of development for the enterprise primarily throughout 3 areas: quickly broaden the product portfolio with progressive, science-backed formulations beginning with 3 serums launching quickly and additional deepening the product portfolio to incorporate day by day staples for males, to deepen market penetration into Tier 2 and Tier 3 cities, and enabling identical day and in the future deliveries, the place the demand for inexpensive, high-quality male grooming is surging and to amplify advertising efforts to solidify Prowl because the go-to model for “On a regular basis Skincare for the Indian Man.”

“Prowl is greater than only a model; it’s a mirrored image of my private philosophy of self-discipline and ease,” stated Tiger Shroff, Founding father of Prowl. “I’ve been deeply concerned within the formulation and technique as a result of I needed merchandise that really work for the Indian pores and skin sort and not using a 10-step routine. This funding from Resolute Ventures validates our imaginative and prescient of constructing efficient grooming accessible to each man, from the metros to the heartlands of India.”

Shriyhas Jichkar, CEO Prowl, who has been instrumental within the model’s lean and environment friendly scaling, added:

“The primary six months had been a litmus check for our product-market match. The information exhibits that the Indian man needs a routine that’s straightforward to grasp and execute. With this capital infusion, we’re able to speed up our innovation pipeline. My focus stays on guaranteeing that our operational spine is powerful sufficient to deal with the speedy scaling whereas sustaining the top quality our Prowl loyalists anticipate.”

The model’s development is additional bolstered by Lap Ventures, which manages the end-to-end advertising, communications, and conversion methods. Their experience in navigating top-of-the-funnel consciousness and driving distribution partnerships has been a key consider Prowl’s swift market seize.

About Prowl

Based by Motion Famous person Tiger Shroff, Prowl is a way of life model devoted to the fashionable, lively Indian. Its grooming line focuses on high-performance, uncomplicated skincare options designed particularly for the Indian local weather and pores and skin sorts.

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