Cease me in case you’ve heard this earlier than: Meta has a brand new program to lure high creator expertise to Fb and it comes with hefty bonus funds. The corporate is launching a brand new initiative aimed toward fashionable creators who have already got massive followings on TikTok, YouTube or Instagram and providing them bonuses as much as $3,000 a month only for posting on Fb.

Meta’s purpose is to lure extra high expertise to its Content Monetization program, which pays creators based mostly on views and different engagement metrics throughout Tales, Reels and posts. The brand new bonuses will likely be a part of an initiative Meta has dubbed “Creator Fast Track,” which is supposed to make the onboarding course of simpler — and extra attractive — to Fb newcomers.

Underneath the brand new “Quick Observe” program, Meta is providing month-to-month bonuses of $1,000 to creators who’ve at the least 100,000 followers on one other platform and $3,000 for people who have one million or extra. Creators who be part of might want to publish a minimal variety of occasions per thirty days to earn the bonuses, however aren’t required to fulfill engagement targets or publish unique content material to earn. In addition they aren’t require to publish video content material as Fb additionally reward textual content and picture posts, as properly as Stories.

Which will sound like a fairly whole lot (it’s), nevertheless it’s additionally a restricted one. The quick observe bonuses will solely final for 3 months. Creators ought to consider the bonuses as cost “for the trouble of beginning on a brand new platform,” not the central a part of this system, Meta’s VP of Product for Creators, Yair Livne, tells Engadget. “Our hope is that inside a number of months … the earnings that you just see from Fb Content material Monetization will develop into the extra vital factor.” He additionally notes that Meta will enhance the attain of creators it fast-tracks, which ought to assist them pace up their incomes potential.

It is from the primary time Fb has sought to lure massive names with massive checks. It promised publishers massive payouts when it launched Facebook Watch almost a decade in the past. It as soon as courted game streamers for its (now defunct) Twitch competitor. A 12 months after launching Reels to tackle TikTok, it invested $1 billion in a bonus program that provided creators as a lot as $35,000 a month solely to pull the plug in 2023.

Livne acknowledged that it “took us a very long time to seek out our path” to a extra sustainable creator program. “We do not have a pool construction so you are not competing with different creators for {dollars}. It actually is predicated in your efficiency.”

There are already indicators that the Fb Content material Monetization program, which it launched within the fall of 2024, is working — at the least for some. Meta says it paid Fb creators almost $3 billion in 2025, a brand new excessive for the social community. Creators have additionally reported that the brand new streamlined program is paying off.

One political information creator advised the publication Chaotic Era that they made $250,000 from Fb in January alone. Publishers advised Digiday final 12 months that they anticipated to make “between six and 7 figures” in 2025 because of this system. There are quite a few latest posts in Reddit’s r/passiveincome discussion board the place customers report making 5 figures a month from this system, which continues to be invitation solely.

Livne agrees that Fb’s monetization program has been one thing of a “properly stored secret” within the creator neighborhood. “We’re attempting to make it much less properly stored and fewer of a secret.”

Are you in Fb’s Content material Monetization Program, Creator Quick Observe or one other creator program at Meta? You possibly can attain Karissa by email, on X, Bluesky, Threads, or ship a message to @karissabe.51 to speak confidentially on Sign.