Meta is continuous its crackdown on copycat content material.

The corporate is introducing a brand new software for Facebook Reels creators that protects creators’ content material from being reposted from different accounts with out permission.

On Monday, Meta announced a tool referred to as content material safety, which helps customers “safeguard your reels and keep management over your artistic work.” It is situated within the Skilled dashboard within the Fb app, and presently the one customers who’re eligible for the software are creators within the Fb Content material Monetization program “who meet enhanced integrity and originality requirements.” Customers can test to see in the event that they’re eligible of their Feed, Skilled dashboard, and profile.

“Your unique work is your voice, and you must have the instruments to guard it,” Meta said in a press release about the change. “That is why we constructed content material safety — a strong but easy new software in your Skilled dashboard within the Fb app that helps you safeguard your reels and keep management over your artistic work. It’s a part of our ongoing focus this yr to assist genuine creators break by on Fb.”

As soon as customers enroll in content material safety, they permit their reels to be scanned by the identical matching expertise as Meta’s Rights Supervisor for matches. If the software detects matches — be that full or partial — Fb will notify the creator, who can evaluation the content material and determine to take motion or not.

If the consumer decides to take motion, they will select to both observe, block, or launch. Monitoring is the default setting and retains the matching reel seen, however the consumer can keep knowledgeable about its efficiency.

“You’ll be able to all the time revisit and take a special motion at any time,” Meta stated in regards to the monitoring choice. “It’s also possible to add attribution hyperlinks to pick eligible tracked matches on Fb, which places an ‘unique by’ label on the reel that hyperlinks again to your Web page or Profile.”

Customers also can block, which makes the matching reel not seen with out taking disciplinary motion in opposition to the opposite account, or customers can launch their declare. They’ll additionally grant permission to sure accounts to make use of their content material, which provides them to an “permit record” and makes it in order that their matching content material will not be flagged.

That is all a part of an ongoing try from Meta to cease copycat creators. In July, the company said it took down 10 million profiles impersonating different content material creators and “took motion on” 500,000 accounts engaged in spammy conduct.