Match to pay $14M to the FTC on account of false promoting and different misleading practices

Match to pay $14M to the FTC on account of false promoting and different misleading practices

Last Updated: August 13, 2025By

Again in 2019, the U.S. Federal Commerce Fee (FTC) sued the dating app giant Match Group, accusing it of deceiving Match.com customers into buying subscriptions by way of deceptive means.

Now, after six years, the corporate— which operates well-liked courting apps Match, Tinder, OkCupid, Hinge, and Loads of Fish—has agreed to a $14 million settlement, as announced by the FTC on Tuesday.

The FTC acknowledged that the $14 million can be used to supply “redress to injured shoppers.”

Based on the lawsuit, shoppers had been liable to being scammed after the corporate despatched advertising and marketing emails concerning new messages from senders it had already recognized as seemingly bots or scammers, subsequently deceiving them into buying subscriptions whereas knowingly cashing in on it.

Moreover, Match Group was accused of locking customers out of their accounts after they tried to dispute expenses, and stored their cash with out delivering the paid providers that they had paid for. The corporate was additionally accused of constructing it troublesome for customers to cancel their subscriptions.

Together with the $14 million settlement, the proposed order requires Match Group to take a number of actions to deal with the problems.

As an example, the corporate wants to obviously spell out the small print of the six-month assure and guarantee it doesn’t take hostile actions towards prospects who elevate billing points. It additionally has to supply simple methods for customers to cancel their subscriptions.

The settlement comes as the corporate continues to face criticism over the way it handles belief and issues of safety. The hope is that the proposed order will assist enhance the expertise for customers.


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