Seven new merchandise landed at Apple shops this week, however all the eye is on the $600 MacBook Neo. The 13-inch machine, which is available in shades of yellow, blue and pink, is the most cost effective laptop computer the corporate has made, and opinions across the internet are raving about its efficiency. 

At 8 a.m. Wednesday morning, I picked up the brand new “blush” Neo at Apple’s Fifth Avenue retailer. Pink was additionally the selection mannequin for the 2 different early fowl prospects I met (who each bought the discounted scholar charge, which begins at $500). 

On this week’s episode of One Extra Factor, which you’ll watch embedded above, I carry you together with me to Neo’s launch day. Together with my first impressions, I dive into why this laptop computer will likely be so disruptive. (One CEO known as the Neo a “shock” to the PC industry.) 

However one thing else feels totally different. There is a recent perspective in Apple’s advertising and marketing on social media. The corporate started posting cheeky short clips to TikTok and launched a new Instagram account. One video included a cute little cartoon persona with a “Finder” Mac face. And now there’s already fan art being made about it as a squishy Apple mascot. (However no official phrase from Apple on the way forward for this little Finder man simply but.)

Apple this week additionally posted a note to kick off celebrations for its 50th anniversary year. It is refreshing to see this new social media vitality and pleasure across the Neo, as a result of it faucets into one thing I felt from Apple within the early 2000s. It was a time when silhouettes would dance with iPods, and a reminder that tech, typically, is nearly having enjoyable. 

For extra One More Thing, subscribe to our YouTube web page to catch Bridget Carey breaking down the newest Apple information and points each Friday.