Desk of Contents

Cyber Week is likely one of the rare times of year when the Apple Retailer hosts a sale — type of. As an alternative of providing money reductions on its units, the tech retailer merely doles out free items playing cards with eligible purchases.

Apple’s 2025 Black Friday and Cyber Monday Shopping Event will run from Friday, Nov. 28 via Monday Dec. 1, and it is a bit of bit extra tempting than standard. Consumers can earn as much as $250 value of free present playing cards once they purchase one in every of its devices direct, up from $200 in 2024 and 2023. Free cash is all the time good, after all, however third celebration retailers’ Black Friday worth cuts on AirPods, MacBooks, iPads, and Apple Watches are much more aggressive. Plus, many more recent units are excluded from the Apple Retailer’s promotion.

Proper now, there are solely 5 Apple units and equipment that I might suggest shopping for on sale from Apple itself.

The Apple Retailer’s 2025 Black Friday and Cyber Monday offers

Apple’s free present card provides for Black Friday and Cyber Monday vary from $25 to $250, relying on the product. They’ll solely be redeemed on future purchases from the Apple Retailer in particular person or on-line:

Different retailers’ Apple offers are method higher, for essentially the most half

A lot of the Apple Retailer’s provides pale compared to different retailers’ money reductions on its units (with 5 notable exceptions — extra on them shortly). As an example, Amazon and Walmart have the AirPods 4 marked right down to $69 throughout their Black Friday gross sales, which is a $60 saving on checklist worth. In case you purchase them immediately from Apple as a substitute, you are solely getting $25 again.

Here is one other instance: Amazon and Best Buy are each promoting the M4 MacBook Airs for $250 off — the 13-inch mannequin is $749 (usually $999), whereas the 15-incher is $949 (usually $1,199). It is foolish to purchase both measurement immediately from the Apple Retailer in case you’re solely saving $175 or $200 apiece, respectively.

Even the high-end MacBook Professionals that include Apple’s highest free present card supply have steeper reductions elsewhere. The M4 Professional and M4 Max fashions are wherever from $250 to $500 off throughout Amazon and Best Buy.

It is also essential to know that Apple Retailer’s Cyber Week financial savings occasion does not embrace a few of latest merchandise, together with the M5 MacBook Pro, M5 iPad Pro, Apple Watch Ultra 3, and Beats PowerBeats Match earbuds. The AirTag, HomePod mini, Mac Studio, and Studio Display are additionally omitted. Third-party retailers are the one locations to get any types of offers on most of them. (The PowerBeats Fit are the only real product I could not discover on sale wherever.)

5 Black Friday Apple Retailer offers value shopping for

I’ve cross-checked all the merchandise featured in Apple’s Cyber Week Financial savings Occasion and located 5 cases the place its present card supply was higher than a retailer’s money low cost. (The remainder are all matched or overwhelmed.) There’s a likelihood they’re going to get cheaper at third-party retailers on Black Friday correct, so think about ready to purchase them simply in case.

The AirPods Professional 3 are presently $219.99 (or $30 off) at Amazon, Best Buy, Walmart, and Target. They arrive with a free $50 present card on the Apple Store.

The $149 Apple TV 4K (third Gen, WiFi + Ethernet) was on sale for $99.99 at Costco, however it’s now offered on the market. (The deal was restricted to Costco members, anyway.) It is full worth in every single place else together with the WiFi-only mannequin. The Apple Store will provide you with a free $25 present card for purchasing both one direct.

The HomePod (2nd Gen) is marked right down to $269.99 at Best Buy, which is a $29.01 low cost. In the meantime, it nets you a free $50 present card through the Apple Store.

The Beats Studio Buds + are $149.95 at Amazon and $149.99 at Best Buy, a $20-ish financial savings. On the Apple Store, they arrive with a free $50 present card.

Lastly, Amazon has the M3 iPad Air’s Magic Keyboard on sale for $247.50 within the 11-inch size and $299.99 within the 13-inch size, saving consumers simply $21.50 and $19.01, respectively. The Apple Store throws in a $25 present card in case you purchase both one there as a substitute.

A bonus professional tip for expert-level deal hunters

If you are going to be shopping for one thing from the Apple Retailer this Black Friday, purchase some Apple present playing cards from Target first. Target Circle members get a free $15 Goal present card for each $100 they spend on Apple present playing cards there via Nov. 29. The Goal Circle loyalty program is totally free to hitch, so it is a simple strategy to rating much more free cash as a part of your Cyber Week procuring.