IMAGE: Farhan Akhtar. {Photograph}: Hemantkumar Shivsharan/Rediff

Farhan Akhtar goes the Karan Johar approach.

His manufacturing banner Excel Leisure is promoting a 30 per cent stake to Common Music Group (UMG).

The announcement comes as Excel Leisure marks its twenty fifth anniversary with Dil Chahta Hai, which additionally marked Farhan’s debut as a director.

“We have now at all times believed that Indian tales don’t want permission to exist globally. They don’t must be palatable or to be designed to suit any mould. They must be truthful and the individuals making them must be courageous,” Farhan stated, addressing the media.

WATCH: Farhan Akhtar talks in regards to the deal 

 

Calling the partnership “significant”, Farhan pressured that this is not a calculated enterprise technique as a lot as it’s a “inventive alignment”.

“Partnering with them isn’t about logistics and attain. It’s about serving to us to be higher storytellers. It’s about them serving to us to search out new swimming pools to that we are able to bounce into collectively and take the primary steps into,” Farhan stated.

Earlier in 2024, Karan Johar made a stunning transfer as he offered a 50 per cent stake in Dharma Productions and Dharmatic Leisure to Adar Poonawalla’s Serene Productions for Rs 1,000 crore (Rs 10 billion).

Excel’s newest deal marks yet one more massive transfer for a Hindi manufacturing home.

IMAGE: Maharashtra Chief Minister Devendra Fadnavis. {Photograph}: Hemantkumar Shivsharan/Rediff

The announcement was attended by Maharashtra Chief Minister Devendra Fadnavis, who known as the transfer “vital” to spice up India’s inventive financial system.

“A worldwide chief in music has chosen to deepen its engagement in India by way of a creator-led homegrown studio based mostly in Mumbai sends a really highly effective sign that India’s inventive financial system has come of age and our expertise is world prepared, and that Mumbai is not simply taking part in world media ecosystem, however is actively shaping it,” Fadanvis stated.

WATCH: Devendra Fadnavis recreates THIS iconic movie dialogue

 

The collaboration provides UMG-owned Common Music India rights for world distribution of all future authentic soundtracks from initiatives made below Excel Leisure.

The banner is understood for churning out memorable titles through the years, together with Lakshya, the Don franchise, Rock On!!!, Zindagi Na Milegi Dobara, Gully Boy, alongside acclaimed streaming reveals corresponding to Inside Edge, Mirzapur, Made in Heaven, and Dahaad.

Pictures curated by Satish Bodas/Rediff