Thiruvananthapuram: A “hawk from the North” eyeing Tamil Nadu, the contentious New Schooling Coverage (NEP) and Particular Intensive Revision (SIR), and Stalin entrance and centre—the ruling DMK’s official marketing campaign track pitches the upcoming meeting polls as a battle to save lots of the state.

Constructed across the theme ‘Stalin Thodarattum, Tamil Nadu Vellattum’ (Let Stalin proceed, let Tamil Nadu triumph), the lyric additionally warns of “eagles” which will arrive in disguise, “however can be pushed away”, an obvious reference to the BJP and the party-led Centre.

It seeks to ship a message: Stalin ought to proceed for Tamil Nadu to win and to oppose the BJP.

Aiming a second consecutive time period within the state, the DMK has been specializing in highlighting the federal government’s welfare schemes to counter the the BJP-AIADMK alliance’s push. 

And even because the get together launched the marketing campaign track, on the governance entrance, the DMK made a big transfer Friday morning, crediting Rs 5,000 every to the financial institution accounts of 1.31 crore beneficiaries beneath the Kalaignar Magalir Urimai Thogai scheme.

In a five-minute video message, Stalin mentioned the federal government determined to advance-credit the Rs 1,000 month-to-month grant for February, March, and April, together with a further Rs 2,000 as particular summer time help, because it understood the difficulties the households must undergo if the scheme was halted for 3 months throughout elections.

தமிழ்நாட்டு மகளிருக்கு இந்த ஸ்டாலின் தந்த உறுதிமொழிதான் உரிமைத்தொகை. யார் தடை ஏற்படுத்தினாலும் அதிலிருந்து பின்வாங்க மாட்டேன்.

தேர்தலைக் காரணம் காட்டி, மூன்று மாதங்களுக்கு உரிமைத்தொகையை முடக்கப் பார்க்கிறார்கள். முந்திக்கொண்டது நமது #DravidianModel அரசு!

பிப்ரவரி, மார்ச்,… pic.twitter.com/n7VrMqcrb7

— M.Okay.Stalin – தமிழ்நாட்டை தலைகுனிய விடமாட்டேன் (@mkstalin) February 13, 2026

The Kalaignar Magalir Urimai Thogai scheme, launched in September 2023, offers Rs 1,000 month-to-month for one lady in households with an annual revenue lower than Rs 2.5 lakh. Stalin added that the federal government would improve the month-to-month quantity to Rs 2,000 if the DMK returns to energy.

Stalin mentioned the quantity is the ‘rights-based allowance’ for girls, which might meet their various bills.

“This scheme can be adopted by different state governments. Whereas we try to enhance it, we’re listening to {that a} get together in Delhi and their slaves in Tamil Nadu try to halt it,” he mentioned. 

The BJP hit again, saying folks is not going to neglect the DMK authorities’s “misgovernance”.

“Mr. @mkstalin, chances are you’ll attempt to lure folks by giving even Rupees 50,000/-; the state is not going to forgive or neglect your @arivalayam’s misrule of 5 years, notably on the deteriorating legislation and order, crimes towards ladies, notably crimes towards woman kids in colleges,”  BJP spokesperson Narayanan Thirupathy mentioned on an X submit, tagging the CM and his get together.

“Dravida mannequin might imagine persons are fools, however keep in mind persons are not. Thamizh persons are very intelligent in throwing out governments and events which have failed to guard them,” Thirupathy added.

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‘Hawk from north’

The DMK’s 2026 ballot marketing campaign track, launched Wednesday by the get together’s official social media handles, portrays Stalin as the only real power able to “saving” the state. 

“Each time, an amazing hawk rises from the North to destabilise Tamil Nadu, with the immense energy of Thanthai Periyar, Perarignar Anna (C. N. Annadurai), and Muthamizh Arignar Kalaignar (Karunanidhi), now we have pushed it away every time,” says the X submit accompanying the track. 

 “Now, by the 2026 election, the time has come as soon as once more, beneath the management of the Honourable Chief Minister M. Okay. Stalin, to pluck the feathers of that hawk and forged it away,” the submit provides. 

The track, which predominantly makes use of the red-and-black color theme and imagery of the rising solar denoting the DMK flag, establishes welfare and social justice as core pillars of the Dravidian motion.

That is the official audio launch of DMK Marketing campaign Music for the 2026 Elections.

The persons are chanting for Stalin to Proceed and Tamil Nadu to Win!
Benefit from the Lyrical Video of the 2026 Official DMK Marketing campaign Music.

2026 சட்டமன்றத் தேர்தலுக்கான திராவிட முன்னேற்றக் கழகத்தின்… pic.twitter.com/66a8fx3CdX

— DMK (@arivalayam) February 11, 2026

The track says the Dravidian motion took on divisive forces equivalent to caste and faith, advancing social justice beneath leaders like Periyar E. V. Ramasamy, C. N. Annadurai, and M. Karunanidhi

The track resembles a Tamil film track’s tone and beat, then focuses on Chief Minister M. Okay. Stalin, portraying him as a frontrunner who has delivered on his guarantees.

For example, one stanza goes: Irundru kedantha bhoomiyile, Velicham thantha sooriyane (you’re the solar that introduced gentle to the land that was in darkness), merandu kedantha nenjukkulle Dhairiyam thantha Dravidane (you’re the Dravidian who gave braveness to frightened hearts) Veendum vaa thalaivane (Come once more, chief).

Speaking to ThePrint, political analyst A. Ramasamy mentioned the track focuses totally on Stalin because the DMK’s face.

“Traditionally, Dravidian events have centred round people. Now, the AIADMK faces criticism over the absence of a powerful chief after Jayalalithaa. The DMK focuses on Stalin,” he mentioned, including the track emphasises his return relatively than the get together itself.  

Elections to the 234-member meeting are anticipated to be held in Tamil Nadu in April–Could.

Whereas the DMK faces its conventional rival within the AIADMK–NDA alliance, new entrant TVK of actor-politician Vijay additionally presents a problem to the ruling get together. 

(Edited by Ajeet Tiwari)

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