Chinese language fashion influencer Zhang Chun, popularly identified on-line as Ni De Du Kou, has handed away immediately on the age of 29.

The information of her loss of life was confirmed by her mom following her funeral on Monday. In line with experiences, Zhang died after experiencing problems associated to an current coronary heart situation. Her household revealed that she fell sick within the early hours of January 1 and was rushed to the hospital, the place docs had been unable to revive her.

Zhang’s mom additionally famous that her daughter had a long-standing behavior of staying up late, a life-style selection which will have aggravated her well being challenges over time.

Zhang rose to prominence in 2018 after sharing trendy images of herself pairing sneakers with rigorously curated outfits. Her recent, clear aesthetic shortly caught consideration, incomes her the nickname “Sneaker Goddess” and setting her aside in China’s style and streetwear scene. Inside a short while, she constructed a loyal following of over a million followers on-line.

As her affect grew, Zhang expanded past style content material into leisure, acting at hip-hop occasions and collaborating inside the city style and road tradition house.

Nonetheless, her profession later confronted main challenges after the collapse of her self-founded style model, which reportedly left her closely indebted. Buddies and experiences counsel this era took an emotional toll on her.

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In 2024, Zhang got here beneath intense public scrutiny after becoming a member of an grownup content material platform in an effort to deal with her monetary difficulties. The transfer sparked backlash, resulting in a drop in followers and chronic on-line harassment.

Zhang was cremated in Shanghai on Monday.

Since information of her passing broke, tributes have continued to pour in from followers and fellow creatives throughout social media. Many have remembered her for her influence on youth style tradition, sneaker styling, and her function in shaping trendy streetwear aesthetics in China.