Social networking startup Bluesky is rolling out one among customers’ most in-demand options — no, not an edit button! — bookmarks.

The corporate on Monday introduced the brand new addition, which it calls Saved Posts. The characteristic is accessible by way of a brand new bookmark icon beneath every submit, subsequent to the guts for favoriting.

Your saved posts can then be considered at any time from the brand new “Saved” part within the app’s predominant navigation.

Whereas it could appear redundant to have each likes and bookmarks on a social app since each supply a solution to mark a submit to be referenced later, bookmarks supply a personal various to the “like.” On Bluesky, your account and its related knowledge are public, which suggests your likes are additionally public. That doesn’t work for everybody, as some belongings you save are private, or just aren’t the forms of belongings you wish to publicly promote.

Journalists, for instance, could save posts they intention to reference later, however don’t essentially wish to broadcast that they’ve simply began trying into one thing, which may invite undesirable consideration. Others could merely wish to bookmark their favourite grownup content material.

On X, Elon Musk realized that the general public nature of likes may truly lower engagement, which prompted the corporate last year to hide users’ likes. In keeping with X staff on the time, public likes may incentivize the unsuitable habits, as folks may really feel discouraged from liking content material which may be “edgy,” or to guard their public picture, they mentioned.

The AT Protocol, which powers Bluesky and different smaller social apps, doesn’t but help personal knowledge, nonetheless, so there isn’t a solution to conceal customers’ likes. As a substitute, the corporate constructed a solution to save a user’s bookmarks off-protocol in the interim, which permits them to be personal, much like Bluesky’s DMs (personal messages). If and when the protocol evolves to help personal knowledge, things could change.

Within the meantime, the addition of saved posts on Bluesky may encourage customers to have interaction extra with content material on the platform, whereas additionally providing a solution to look again at a curated assortment of solely posts you wish to reference later, quite than all the pieces you casually favored as you scrolled your feeds. It should additionally supply a substitute for replying to posts with that purple pushpin emoji, as many Bluesky customers do now as a workaround for saving posts they wish to return to. (There’s even a nice little migration tool for many who used this methodology.)

The addition follows one other latest replace for the Bluesky app, which rolled out only days ago, providing a button that now provides each photograph and video uploads, instruments to offer suggestions to customized feed creators, and a method so as to add folks to a Starter Park (a pack of really helpful folks to comply with, which anybody can create).