AI toys are getting scary – however this small purple field guarantees a repair

AI toys are getting scary – however this small purple field guarantees a repair

Last Updated: December 13, 2025By

This piece is a part of Trending Ahead, our video and podcast collection that friends into the world of how disruptive expertise is coming to vary the way in which we stay. This week, we communicate to Arun Gupta, founder and CEO of Hapiko, in regards to the 

When you’re a type of that claims ‘it appears like AI is in every single place’ – properly, you’re incorrect. Sure, it’s sliding into work, faculty and different locations, nevertheless it’s shifting into so many different new worlds at tempo.

A kind of is the toy aisle – and that comes with terrifying dangers. As a mum or dad, the thought that your little one has virtually unfiltered entry to the most effective (and worst) of the online appears like an enormous no-no, and but we’re seeing a proliferation of toys that may flip bedtime tales into actually Grimm fairy tales.  

That’s why we spoke to Aron Gupta, an entrepreneur who efficiently began corporations within the wearables and trend retail house. However as he hung out along with his household, he began to consider how expertise couldn’t solely entertain youngsters however educate them and encourage their creativity.

Gupta reconnected along with his technical accomplice, Robert Whitney, they usually began to work creating Stickerbox,  a self-contained system that makes use of AI to let youngsters describe the photographs they think about – just about something – and see them proven on the monochrome show on the entrance earlier than having them printed on demand. 

The design is paying homage to the outdated Etch a Sketch, and the stickers are printed on an embedded thermal printer, which implies much less mess, and children can then colour them as they want.

The idea is easy, and I’ve discovered it’s already left the early adopter orbit and is getting wider fame. When talking in regards to the Stickerbox lately to a buddy within the UK with younger youngsters, she mentioned ‘Oh, that Etch-a-Sketch AI sticker factor? I would like a type of a lot!’

Whereas I assume she meant that she wished it for her youngsters, it reveals that the AI is secondary right here – the power to create tangible issues together with your voice is one thing that’s lighting up the thrill, not that it has machine studying on the core. 

A brand new breed of toy

Stickerbox appears to have been designed, constructed and capabilities as a transparent distinction to another AI toys available on the market. Essentially the most problematic ones supply to be your little one’s buddy and confidante. 

They continuously take heed to every little thing that’s mentioned within the atmosphere and might even manipulate youngsters. There have been examples of AI toys telling youngsters discover weapons and matches. 

And there’s the battle: AI instruments can help surprise and creativity in youngsters, permitting them to do issues that simply weren’t potential earlier than. However that chance additionally comes with unbelievable danger – and that’s the rationale we’re talking to Gupta is easy: how will you make a toy that brings the advantages of AI with out the hazards that entry brings?

A study recently published by PIRG  highlighted large issues about toys based mostly on entry to LLMs like OpenAI’s ChatGPT, and the way in which that – even when there are guardrails – they are often bypassed.

So how does Stickerbox differ?

“We began with a quite simple query: what if AI was constructed for teenagers?” says Gupta.

“I believe that Bob and I, after we began this firm, had been very impressed by social media and the influence that social media has had on the youthful era. Social media, all people is aware of this, was constructed with on line casino mechanics, designed to present you that dopamine hit, constructed for as a lot engagement as potential to allow them to serve you as a lot as potential.

“However then you definitely take that and take into consideration that mannequin for teenagers and… this doesn’t actually match tremendous properly. There isn’t a social media that’s actually constructed for teenagers. And I believe you see the identical factor with AI.”

Stickerbox was, due to this fact, designed to harness the inventive energy of AI whereas being kid-safe. There are three particular security components: the system solely “listens” when the microphone button is pushed; there are strict pointers for content material security on output; and fogeys can totally monitor their youngsters’ creations on the accompanying app.  

The field received’t enable youngsters to visualise nudity, gore, violence or blood, as Gupta mentioned the corporate wished to “err on the aspect of extra secure reasonably than much less secure as we’re beginning out.” 

Stickerbox does hook up with the web to entry AI, nevertheless it’s a proprietary system reasonably than piggybacking off OpenAI, as many different corporations do. Constructing their very own LLM meant Hapiko might combine what Gupta calls ‘chokepoints’:

“We’ve got loads of guardrails constructed into the field proper now and it’s loads of proprietary software program, however principally you possibly can consider it on this easy approach: there’s a system the place the kid speaks a immediate, the immediate will get translated into textual content, the textual content will get translated into a picture and the picture comes again. 

“So in that course of, there are a number of choke factors. There’s the choke level of the place the textual content will get made, and you’ll scan what’s within the textual content. Then you are able to do security filtering on that. (Then) there’s the immediate that goes from the textual content to the picture, and you’ll scan that and see what’s going to the picture.”

Stickerbox teaches youngsters an essential lesson about assemble their directions to the factitious intelligence engine. When the sticker isn’t precisely what they envisioned, they want to consider edit their immediate to get the outcome that they need.

Whereas you are able to do the identical factor with any chatbot, the printing ingredient requires you to attach {hardware}, and it wants a guiding hand of a mum or dad to supervise the method and probably want to clarify some delicate topics.

We delved deep into the long run for this field – the way it’s been acquired by mother and father and academics alike, how they overcame some early challenges and questions, and what the long run may maintain on this quickly-growing AI toy house… and the way Hapiko needed to omit some options to get this product to market safely.


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