When Yemi Alade mentioned her world was spherical, it wasn’t simply poetry — it was foreshadowing. After 4 years of planning, pausing, and refining, the Afrobeats powerhouse has entered the sweetness business. Say howdy to Yem Magnificence, her very personal make-up model, making its grand entrance with a daring lipstick-and-lip pencil duo known as Nairobi.

However this isn’t simply any crimson. Yemi calls it her “first child” — a shade she describes as “a fiery and funky burst in a bottle.” In easier phrases, it’s the facility crimson you put on while you’re able to personal the room and go away little question about it.

And naturally, Queen Yemi didn’t simply drop the product; she gave us an entire manufacturing. The launch got here alive in a crimson-soaked photoshoot that screams confidence and royalty. One look reveals her seated regally, hair twisted right into a crown, drenched in assertion jewellery, lips coated in Nairobi. One other captures her in a robe dripping with sequins, beads, and a cape flowing like stage armour — the form of drama solely Yemi can pull off.

With Yem Magnificence now on the map, one factor is evident: that is greater than make-up. It’s an announcement, a legacy within the making.

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