‘It has at all times been my dream to succeed in each Indian at an affordable worth.’

IMAGE: Aamir Khan on the press convention. {Photograph}: Hitesh Harisinghani/Rediff

After a profitable theatrical run, Aamir Khan’s Sitaare Zameen Par is prepared for its digital launch.

The movie sidesteps the normal OTT platforms and can launch on Aamir’s YouTube channel Aamir Khan Talkies, which was launched a couple of months in the past and already has over 300,000 subscribers.

Sitaare Zameen Par, which launched in theatres on June 20, will probably be solely out there with a pay-per-view choice on Aamir Khan Talkies beginning August 1.

 

Viewers can entry the movie paying Rs 100. Sooner or later, your entire content material library of Aamir Khan Productions — Lagaan, Jaane Tu… Ya Jaane Na, Delhi Stomach, Dangal, — will probably be out there on the platform on a video-on-demand foundation.

“It has at all times been my dream to succeed in each Indian at an affordable worth to allow them to afford it. I’ve referred to as Aamir Khan Talkies ‘janta ka theatre’ as a result of it is truly a private theatre for folks,” Aamir explains.

“I haven’t got something towards streaming platforms. (However) Ever since Indian cinema has existed, it has solely existed on one mannequin, pay per view. We go to the theatre as soon as, we pay as soon as and we watch the movie as soon as. So I made a decision to duplicate the identical mannequin that has been utilized in theatres to digital units,” Aamir stated at a media interplay.

WATCH: Why Sitaare Zameen Par wasn’t launched on streaming platforms

Video: Afsar Dayatar/Rediff

IMAGE: Aamir Khan on the media interplay. {Photograph}: Hitesh Harisinghani/Rediff

The announcement was in distinction with Aamir’s earlier declare the place he stated Sitaare Zameen Par wouldn’t be launched on YouTube.

The actor reveals why he lied about it.

WATCH: Even Aamir Khan lies, and this is why

Video: Afsar Dayatar/Rediff

All upcoming movies made underneath his banner, Aamir stated, will probably be out there on YouTube after they full their theatrical run, and every film will probably be out there at a minimal price of Rs 100.

Some content material will probably be offered freed from price, together with episodes of his tv present Satyamev Jayate.

The channel will even license content material from unbiased film-makers and supply them with a platform.

IMAGE: Aamir Khan on the media interplay. {Photograph}: Hitesh Harisinghani/Rediff

When requested in regards to the success metric of this mannequin, the actor-producer stated this distribution technique is “very new” for the business.

“It is like Christopher Columbus took off trying to find India. He ended up in America,” Aamir stated. “Will now we have 5 viewers? Will now we have 5,000 viewers? Will now we have 50,000 viewers? Will now we have 5 crore viewers? I do not know,” Aamir admitted.

Up subsequent for Aamir Khan Productions is Lahore 1947, starring Sunny Deol and Preity Zinta in addition to Ek Din that includes Sai Pallavi and Aamir’s son Junaid Khan.