No one is shaking this off: Pop famous person Taylor Swift and Kansas Metropolis Chiefs tight finish Travis Kelce announced their engagement on Instagram on Tuesday, and the likes exploded like pyrotechnics at a live performance. The publish broke Instagram’s file for reposts, despite the fact that, to be truthful, reposting just started on Instagram in August. Nonetheless, the publish hit 1 million reposts in lower than 6 hours and earned 14 million likes in simply the primary hour. 

By Friday, it had topped 34.7 million likes, vaulting it to quantity 5 on Instagram’s record of prime non-soccer posts, and to quantity 10 on the general record. (Soccer posts are actually, actually in style.)

“Your English instructor and your health club instructor are getting married,” Swift and Kelce wrote on an Instagram publish displaying a number of photographs of the proposal. Within the first picture, Kelce is kneeling in entrance of Swift in a wide ranging floral backyard. The second picture reveals them standing and holding each other. The following is her hand with an unlimited diamond engagement ring, adopted by two extra of the couple embracing.

The publish additionally contains a dynamite emoji and the audio of Swift’s 2024 tune So Excessive Faculty. The snippet cuts off with the lyrics, “Are you gonna marry, kiss, or kill me?” (Let’s hope it is the primary or second choice.)

Instagram publish is already climbing into the tens of millions 

As you may anticipate, the Instagram publish delivering the engagement information shot into the stratosphere as quickly because it was posted. A consultant for Instagram confirmed to CNET that Swift and Kelce’s engagement announcement earned over 14 million likes and 452,000 reposts in simply over an hour.

That is an enormous viewers, however it is going to be fascinating to see how excessive up Swift and Kelce’s engagement information publish lands on Instagram’s all-time hottest record.

Proper now, the most popular post ever on Instagram is from 2022, when soccer star Lionel Messi posted a picture of himself hoisting the World Cup he’d simply received. That publish has greater than 74 million likes. (Swifties, preserve it going if you wish to ship the Swift-Kelce publish to the highest.) 

The Instagram consultant did not instantly touch upon whether or not Swift and Kelce’s publish is climbing on the identical tempo as Messi’s. Messi additionally has the third-most in style publish, once more displaying him and the World Cup trophy, this time snuggled up in bed together.

However it’s not simply soccer photographs that prime the Instagram most-viewed-ever record. The second most-liked publish of all time is a photograph of a plain, ordinary egg, posted to the social community again in 2019 as a part of somebody’s experiment to see if such a secular picture might go vastly viral. I interviewed the person behind Eugene the Egg again in 2019 and am shocked to see it is nonetheless within the No. 2 spot six years later, with greater than 60 million likes.

As of Friday afternoon, the publish had reached 34.7 million likes, and was sitting at quantity 5 on Instagram’s record of prime posts that are not soccer-related, and quantity ten on its total record of most-liked posts.

Particulars on the ring and outfits

According to The New York Post, Swift is carrying a blue silk-blend Polo Ralph Lauren costume within the picture, and Kelce is carrying a navy cable-knit Polo Ralph Lauren sweater. The Publish additionally studies that Swift’s new engagement ring is “an outdated mine brilliant-cut diamond in a gold bezel setting, which was designed by Kelce himself with the assistance of Kindred Lubeck of Artifex Superb Jewellery.”

Old mine refers to a historic diamond minimize in style from the early 18th century to the late nineteenth century. Such diamonds are sq. with rounded corners and have 58 aspects, making them something however a “paper ring.”

The Publish delved into every part else Swift had on, together with her cognac-colored Louis Vuitton sandals, $18,000 diamond-studded Cartier Santos Demoiselle watch and her “TNT” friendship bracelet by Wove, which was a Christmas reward from her new fiancé.

To nobody’s shock, the $400 costume Swift is carrying is selling out fast. Simply think about the joy when the marriage particulars begin trickling out, and Swift begins to “select a white costume,” as Juliet does in Swift’s hit tune Love Story.

Memeing the wedding proposal

Till we now have extra details about the upcoming wedding ceremony, followers should content material themselves by creating and sharing memes as a result of, effectively, it is 2025, and that is a part of how we talk today.

The Instagram account belonging to the Prince and Princess of Wales even preferred the publish. (No shock, actually, they frolicked when Swift performed London.)

Even espresso large Starbucks got into the act, making a joke about pumpkin spice lattes and posting, “Are we supposed to maintain posting about PSL like nothing occurred?” The corporate additionally famous within the publish’s feedback that “the lengthy record of Starbucks lovers simply acquired a +1.” (“Starbucks lovers” is a sly reference to a lyric in Swift’s 2014 tune Clean House. Swift truly sings, “acquired a protracted record of ex-lovers,” however nearly anybody with working ears mishears it as one thing like, “all of the lonely Starbucks lovers.”)

One meme post on X confirmed Paul Revere’s famed experience, captioned “me telling everybody I do know that Taylor Swift acquired engaged.”

me telling everybody I do know that Taylor Swift acquired engaged pic.twitter.com/MpS8BLPOZj

— Siobhan ✨ (@Siobachka) August 26, 2025

One Bluesky person wrote, “Very fascinating that Taylor Swift acquired engaged mere months after I did. Get your personal factor.”

One other joked, “Cannot consider that on July eighth, 2023, @likethe309.bsky.social, Travis Kelce and I all walked into Arrowhead Stadium to attend the Eras Tour and now one in every of us is marrying Taylor Swift.”

Matt Ufford warned the billionaire bride-to-be and her millionaire NFL star husband to depend their pennies, writing, “a phrase of warning to Taylor Swift and Travis Kelce: weddings can get EXPENSIVE, quick. Make sure to go away sufficient within the account on your month-to-month bills.”

There have been soccer jokes, in fact.

The Detroit Free Press sought a neighborhood connection, using the headline, “Tight finish for Detroit Lions’ Week 6 opponent will get engaged to Taylor Swift.”

One individual questioned the caption about an English instructor marrying a health club instructor, asking, “Why does Taylor Swift suppose she’s an English instructor and never a music instructor?”

We’re fairly certain this individual actually does know who Swift is, however their publish was humorous anyway. It reads, “Okay, I am going to chunk: who’s Taylor Swift? What’s so nice about him?”

The 2 35-year-old celebrities have been courting for 2 years. It is a love story, and Taylor simply mentioned sure.