Spotify says its video podcasts are seeing elevated shopper adoption. In its third quarter earnings report, the corporate shared that its video podcast catalog has expanded to almost half 1,000,000 exhibits, and greater than 390 million customers have now streamed a video podcast on the platform.

That determine is up 54% year-over-year, and it additionally displays Spotify’s elevated funding within the format. In June 2024, the company said it had some 250,000 video podcasts because it rolled out instruments that permit non-hosted podcasters add their movies to the platform. The streaming big additionally lets customers interact with podcasts by way of comments, Q&As, and polls, making the app really feel more like a social network.

Consequently, Spotify says that customers’ time spent with video content material on Spotify has additionally greater than doubled year-over-year, largely pushed by video podcasts. As well as, video podcast consumption has elevated by greater than 80% for the reason that launch of the Spotify Partner Program, or SPP, in January, which supplies qualifying creators the power to monetize their exhibits in new methods, including audience-driven payouts from Spotify Premium consumer engagement.

The corporate additionally lately introduced a partnership with Netflix to distribute its video podcasts to a broader viewers beginning in 2026 in the USA, with extra markets to observe. Buyers didn’t ask concerning the specifics of the revenue-sharing settlement on the earnings name; nonetheless, buyers did wish to perceive how distributing podcasts off the platform would in the end profit Spotify.

Based on incoming co-CEO Alex Norström, the transfer is supposed to middle Spotify as creators’ distribution hub.

“We predict… that when the creator wins, we win, and as creators optimize to create their greatest exhibits and interviews, which is admittedly what they’re centered on,” Norström instructed buyers and analysts. “They wished to syndicate in all places. And we imagine, after all, in serving to them to succeed in audiences in as many locations as attainable, which is per our core philosophy on being creator-first.”

Later, co-CEO Gustav Söderström advised that permitting creators to be each on Spotify and Netflix provides the corporate additional “income alternatives.”

“That is the best way to consider it: It’s a part of our ubiquity technique, and it’s actually vital that whereas we construct consumer expertise, we additionally must have a really robust creator supply[ing],” he famous.

Norström identified that having Spotify podcasts on YouTube elevated consciousness concerning the exhibits and their origins, which then resulted in web incremental utilization on Spotify. The corporate expects the identical with Netflix.

As well as, Spotify stated the TV alternative was part of this equation — therefore the recent upgrade of its Apple TV app. The extra individuals can use Spotify throughout platforms, the extra their utilization will increase, and that helps Spotify’s adverts enterprise.

The corporate additionally famous that it has given advertisers programmatic entry to its audio and video stock, although it admits that 2025 is a “transition 12 months” for its adverts enterprise, and it doesn’t count on to see progress enhance till the second half of 2026.

The streamer additionally introduced its month-to-month lively customers elevated 11% year-over-year to 713 million, and income was as much as €4.27 billion (~$4.9 billion), beating Wall Avenue’s expectations. The corporate noticed an €899 million web revenue (~$1 billion) throughout the quarter.

Nevertheless, the inventory slipped after the opening bell on Tuesday, because of Wall Avenue’s considerations over Spotify’s blended steering for its fourth quarter.