Earlier this month, Skechers introduced Find My Skechers, a brand new line of youngsters’ sneakers with a hidden compartment for Apple AirTags. The AirTag is positioned in a round slot under the insole, and Skechers says children will not be capable of really feel it.

Some mother and father already use Apple AirTags to trace their children’ location, turning to Amazon to purchase AirTag holders you can pin on clothes, to shoelaces, or put on across the wrist. Nevertheless, I have not seen a significant firm launch a product that caters to this development earlier than.

Apparently, whereas the Skechers web site and an announcement Instagram submit say the product is designed to make it straightforward to find your children’ sneakers, a promo video from the corporate particularly talks about utilizing the sneakers to trace your children. The Discover my Skechers web site reads, “Every pair is designed with a safe, hidden pocket underneath the insole that completely matches an Apple AirTag, so you possibly can at all times know the place their favourite sneakers are.” (Emphasis added.)

Nevertheless, this mobile YouTube video from the Skechers YouTube web page is extra direct: “Mothers and dads, now you possibly can know the place your children are always in Skecher’s latest Apple AirTag appropriate sneakers. It’s genius. There’s a intelligent, safe, hidden compartment underneath the insole. Your youngster can’t really feel it, and you’ll see the place your children are on the Discover My app.” (Emphasis added.)

Within the video, a cheery actress additionally says, “Look, everyone knows Skechers is known for consolation, and now they’re giving us consolation of thoughts on the subject of our youngsters.” Nevertheless, within the non-mobile version of the ad, the actress reads the identical script, besides she provides the phrase “sneakers” in strains like “you possibly can see the place your children sneakers are.” It is a small however vital distinction. Mashable reached out to Skechers for clarification, and we’ll replace this text if the corporate responds.

Regardless, the brand new sneakers are available for sale now at the Skechers website in boys’ and ladies’ sizes. The sneakers are priced between $52 and $58.

Footwear that observe children’ location could possibly be a godsend for folks who’re nervous about shedding observe of their children in a crowded place, however merchandise like this additionally increase potential privateness issues. Apple has taken steps to make AirTags more privacy friendly in recent times.

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