Shraddha Kapoor’s ‘Me Time = Wealthy Marie Time’: Bisk Farm’s Heartwarming Chai Break Marketing campaign

New Delhi India: Bisk Farm, considered one of India’s most cherished and homegrown biscuit manufacturers, celebrates 25 years of its wealthy legacy by becoming a member of palms with the Celebrity of Bollywood Shraddha Kapoor because the model ambassador.

The affiliation marks a major milestone within the model’s journey, symbolising freshness, belief and modern enchantment — values synonymous with each Bisk Farm and Shraddha Kapoor. Identified for her allure, versatility, and robust reference to audiences aNew Delhi India: Bisk Farm, considered one of India’s most cherished and homegrown biscuit manufacturers, celebrates 25 years of its wealthy legacy by becoming a member of palms with the Celebrity of Bollywood Shraddha Kapoor because the model ambassador.cross age teams, Shraddha Kapoor embodies the proper mix of custom and modernity, very like the model’s ethos.

The movie reveals Shraddha Kapoor having fun with her “me time” which helps her specific her greatest artistic self, by way of a spontaneous dance the place she is totally immersed in her personal zone with out a look after the world. By way of these moments, the movie captures her Me Time = Wealthy Marie Time ritual the place a cup of chai and a Wealthy Marie biscuit provide an effective way to take a break from the mundane world. The narrative blends heat and enjoyable expression of the self, displaying how each chai second turns into Wealthy Marie Time, making the break richer and extra pleasant.

Bisk Farm Wealthy Marie stands as a distinguished identify within the Marie biscuit class, thoughtfully crafted to enrich India’s most cherished ritual—chai time. In a tradition the place ‘me time’ seamlessly turns into ‘chai time’, Wealthy Marie turns a easy pause right into a second of non-public consolation and on a regular basis heat.

Talking of the affiliation, Mr. Vijay Singh, Managing Director at SAJ Meals Merchandise (P) Ltd, mentioned, “Wealthy Marie stands for the assumption that taking time for your self isn’t a luxurious however a necessity in immediately’s fast-paced lives. Whether or not it’s a homemaker, a working skilled, or anybody navigating a busy day, these small me-time rituals are important to pause and reconnect with one’s greatest self. Shraddha Kapoor embodies this authenticity and steadiness effortlessly, making her the proper face to convey the Wealthy Marie ‘Me Time’ philosophy to life.”

Including to this, Ms. Shraddha Kapoor mentioned, “For me, me-time has all the time been about having fun with moments that really feel actually mine. Wealthy Marie makes these pauses much more particular. Whether or not it’s with chai or only a easy break, each Wealthy Marie chew jogs my memory to take a second for myself, 

rejuvenate, and reconnect with my greatest self. It’s my little ritual of consolation and private refreshment.”

The brand new marketing campaign that includes Shraddha Kapoor—constructed across the relatable and heartwarming theme “Me Time = Wealthy Marie Time”—has gone reside throughout a number of platforms similar to tv, digital, print and social media platforms reinforcing Wealthy Marie’s place as a comforting, on a regular basis companion.

As Bisk Farm steps into its subsequent chapter, this collaboration marks a brand new starting — one which honours its legacy whereas embracing a recent, modern spirit.

About Bisk Farm:

Established in 2000, Bisk Farm, beneath SAJ Meals Merchandise Pvt. Ltd., is considered one of India’s main biscuit and bakery manufacturers. Celebrating 25 years of delighting shoppers, the model has constructed a robust legacy of high quality, innovation, and belief. Its in depth product portfolio consists of biscuits, truffles, and rusks, catering to various tastes and on a regular basis indulgences.

Bisk Farm income is INR 2000 cr.+ which makes it the 4th largest biscuit participant at All India degree in FY’25. It has a portfolio of greater than 75 manufacturers produced throughout 6 factories, promoting greater than 2,500 packs each minute and reaching round 100 million households throughout the nation.

TVC Hyperlink: https://www.youtube.com/watch?v=_zPJ_ICY2uo

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