Prachand Leisure Broadcasts Iyer & Household, Signalling a Main Push Into Internet Originals
In line with the submit, Iyer & Household is a slice-of-life household drama-comedy & Romedy centered round a street journey to Konkan. At its coronary heart, the collection explores the refined chaos, laughter, unresolved feelings and awkward silences that are inclined to floor when households are confined collectively in unfamiliar areas. The Konkan backdrop provides a layer of pure magnificence and cultural texture, permitting the narrative to unfold towards lengthy highways, coastal roads, small cities and moments of non-public reflection that solely journey can carry.
The undertaking is written and directed by Divith Shetty, a filmmaker whose expertise spans promoting, long-form content material and high-performing microdramas. Identified for mixing realism with sharp pacing and light-weight comedic undertones, Shetty has beforehand gravitated towards tales rooted in on a regular basis lives. These aware of his physique of labor describe Iyer & Household as probably the most private ideas he has nurtured over time, an intimate but universally relatable exploration of contemporary Indian household dynamics.
Within the lead position is Alii Khan, who additionally serves because the Founder and CEO of Prachand Leisure. Khan has been on the core of the studio’s fast evolution, steering it from experimental brief format storytelling to recognisable digital IP creation. With Iyer & Household, he continues to tackle tasks that not solely problem him as an actor, but additionally strengthen Prachand’s credibility as an authentic content material studio. This collection represents one other defining step ahead in his imaginative and prescient to construct culturally rooted, emotionally resonant and commercially viable tales.
Over the previous yr, Prachand Leisure has centered closely on short-form, vertically structured dramas which have generated robust viewers engagement on-line. The announcement of Iyer & Household indicators a strategic enlargement into longer-format net originals.
Sources near the studio counsel that Prachand Leisure is presently creating a slate of long-form collection designed for 20 to half-hour per episode. With 3 to six authentic titles probably being lined up for 2026, the studio is positioning itself for a big presence within the premium digital storytelling house.
Whereas additional particulars relating to casting, launch timelines and platform partnerships are set to be revealed later, trade observers see Iyer & Household as a defining transfer for Prachand Leisure. It marks the studio’s transition from a rising experimental drive to a critical contender within the movement content material panorama, shaping a long-term artistic footprint that extends far past brief format storytelling.
Be taught extra concerning the creators and studio:
• Prachand Leisure – www.prachandentertainment.com
• Alii Khan – Instagram Profile
• Divith Shetty – Instagram Profile
When you have any objection to this press launch content material, kindly contact pr.error.rectification@gmail.com to inform us. We are going to reply and rectify the scenario within the subsequent 24 hours.
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