OpenAI in the present day launched a brand new, cheaper ChatGPT paid subscription plan in India referred to as ChatGPT GO, priced at ₹399 per thirty days ($4.60), which is extra inexpensive than the ₹1,999 (about $23) per thirty days Plus Plan.

The corporate had turned on native foreign money pricing for all its plans just a few days in the past, and with this launch, it should additionally enable customers to pay by means of UPI (Unified Cost Interface), India’s cost framework.

Nick Turley, VP at OpenAI and head of ChatGPT, mentioned that this plan will improve the message, picture technology, and file uploads by 10 occasions over the free tier. The ChatGPT Go plan may even allow higher reminiscence retention for extra personalised responses, Turely mentioned.

“Making ChatGPT extra inexpensive has been a key ask from customers! We’re rolling out Go in India first and can be taught from suggestions earlier than increasing to different international locations,” Turley mentioned.

From a foreign money conversion standpoint, the Plus plan was larger than $20 for Indian customers when provided in native foreign money. The brand new Go plan presents a extra inexpensive various to individuals who wish to use ChatGPT primarily for chat, picture technology, and file processing.

Tibor Blaho, a software program engineer with a popularity for precisely leaking upcoming AI merchandise, had previously teased this plan and its particulars.

Whereas the corporate is geo-restricting this plan to India, the corporate mentioned on its support page that it’s working to increase this plan to extra areas.

Final month, Turley famous that ChatGPT now has greater than 700 million weekly users worldwide — up from 500 million in March. OpenAI launched its up to date picture generator function for ChatGPT in March, and since then, it has seen an uptick in usage in India. OpenAI CEO Sam Altman mentioned in a latest podcast that India is the company’s second biggest market. With the Go plan, it desires to money in on that.

In accordance with app analytics agency AppFigures, India has been the main nation when it comes to ChatGPT app downloads throughout platforms, with over 29 million downloads coming from the nation within the final 90 days. Nevertheless, the app solely made $3.6 million on this interval from customers within the nation.

This transfer will seemingly nudge extra shoppers to subscribe to utilizing ChatGPT extra, given its pricing. Different AI corporations have additionally made strikes to draw customers from the nation’s web consumer base of over 850 million. Final month, Perplexity partnered with community supplier Airtel to supply free Perplexity Pro subscriptions. Google additionally dished up a free AI Pro plan for India-based students for one year.

Whereas OpenAI’s transfer isn’t giving out any freebies, native and inexpensive pricing will seemingly end in a greater subscription conversion price for ChatGPT in India.