Nikkhil Advani, Madhu Bhojwani, and Monisha Advani’s manufacturing banner, Emmay Leisure and Movement Photos, has introduced the launch of its new subsidiary — Emmayzing Creations LLP. The newly established division marks Emmay’s strategic growth into new media, hyper-short codecs, and technology-aided content material creation and manufacturing.

Nikkhil Advani’s Emmay Leisure launches subsidiary ‘Emmayzing’ for new-age media

Emmayzing will concentrate on producing impartial music movies, advertorial quick movies, micro-dramas, and vodcasts, signaling a forward-looking method towards rising storytelling platforms.

Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already commenced operations with its first venture a music video titled Jugni, created for trend model Fashion Junkie. The video, now streaming on social media platforms, additionally introduces a brand new rap expertise, Vheer.

The producers expressed pleasure about collaborating with manufacturers and recent expertise to ship content material that integrates cutting-edge applied sciences equivalent to synthetic intelligence to realize cost-effective and visually immersive storytelling. “We purpose to create content material that bridges creativity and know-how, producing recent, relatable tales for the digital age,” they shared.

Talking on behalf of the guardian firm, Monisha Advani emphasised Emmay’s ongoing dedication to innovation and expertise growth. She mentioned, “This transfer underlines Emmay’s dedication to supporting and nurturing new minds, new technicians and behind the digital camera experience, whereas persevering with to develop its pursuits in selling new media and codecs.”

With Emmayzing, Emmay Leisure appears to strengthen its presence within the evolving digital leisure area, creating alternatives for collaboration between rising creators, manufacturers, and new-age audiences.

Additionally Learn: Nikkhil Advani hails Sabar Bonda’s victory at Sundance Film Festival; says, “It is a story deeply rooted in our soil, yet utterly universal in its resonance”

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