Brynn Putnam, the founder behind the connected fitness startup Mirror, is again with a brand new startup: a tech-powered gaming console that mixes the perfect of board video games and video video games, referred to as Board.

After promoting Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create a wholly new product, which she unveiled Tuesday for the primary time on the TechCrunch Disrupt 2025 convention in San Francisco.

Like Mirror, Board faucets into parts of the actual world and the digital one.

The machine affords a gaming platform, designed for family and friends to collect round, like a board sport. Nonetheless, the sport board itself is a display screen that acknowledges touches, gestures, in addition to bodily objects.

This 24-inch display screen is housed in a wooden end body. This measurement permits 4 to 6 individuals to sit down round enjoying video games, the founder stated.

At launch, the $500 product comes with 12 launch video games and 50 sport items.

Over time, Putnam stated AI shall be used to customise the machine to the consumer.

“We’re actually excited in regards to the long-term energy of AI to personalize the experiences on the machine. So you possibly can think about imaginative and prescient and voice inputs, storylines which are adaptive, dynamic environments, accessibility options — like translation and voice-to-text,” she stated. “Over time, AI actually makes anybody capable of create on board. So Board turns into greater than a sport console. It turns into a spot for artistic self-expression.”

To create the primary video games, the startup’s inner sport studio partnered with exterior builders. However the longer-term plan is for extra builders to construct for the platform sooner or later. The corporate additionally plans to supply an app retailer the place others will have the ability to deliver their very own experiences to Board.

Board is backed by Lerer Hippeau, the VC agency that led Mirror’s $3 million seed spherical, in addition to First Spherical and Field Group. So far, it’s raised $15 million and is elevating a Collection A.

Requested how she landed on gaming for her subsequent thought, Putnam replied, “I feel that play is simply common … With health, not everybody loves figuring out, and never everybody loves figuring out at residence, however play actually unites us. It’s form of this common language that connects us and brings us collectively,” she stated.

There’s still plenty of time to get a ticket for TechCrunch Disrupt 2025, and with only a day left, we’re providing a 50% low cost.