For Toni Bravo, make-up was by no means nearly wanting good. It was a type of play, a bit artistic world she constructed for herself as a child. Rising up in Lengthy Seaside, California, she would experiment along with her mother’s make-up alongside her twin sister, not figuring out these playful moments would at some point form her future.

Again then, Toni wasn’t dreaming about being a magnificence creator. She was learning movie and media on the College of California, Irvine. However when the pandemic hit in 2020 and everybody was house, she began posting movies on-line. That second of curiosity shortly was one thing larger.

She started sharing movies of herself curler skating on TikTok, simply having enjoyable and documenting her life. In the future, she filmed herself making an attempt purple blush in her automobile. That video went viral with over one million views, and folks liked how actual she was. Toni realized she might mix her love for storytelling with magnificence in a method that felt real and enjoyable.

Her creativity and rising presence on-line opened new doorways. Throughout her time in class, she joined BuzzFeed as a expertise resident with the Cocoa Butter workforce. There, she realized what it actually meant to create content material for the web and how you can steadiness her private life with the always-on nature of social media. It additionally taught her the significance of staying genuine whereas constructing a neighborhood.

Then got here an enormous second: she landed an internship at Selena Gomez’s Rare Beauty. What began as a short-term position was a full-time job proper after she graduated. Toni labored as a social media coordinator, serving to create content material, set up model journeys, and handle on-line communities. It was fast-paced and filled with studying experiences. “It was so useful to see how a lot work goes into constructing a model and a neighborhood,” she mentioned.

After six months, Toni Bravo determined it was time to focus totally on her personal artistic journey. By 2023, Toni had turn into a full-time content material creator with practically one million followers and tens of thousands and thousands of likes throughout TikTok and Instagram. With the assist of her supervisor and workforce at Digital Model Architects, she started collaborating with main magnificence manufacturers, generally juggling a number of offers in a single week.

However even along with her rising success, Toni stayed grounded. For her, it wasn’t about chasing numbers or developments. It was about studying via every challenge, determining what she loved most, and staying true to her voice. She additionally made it a degree to know her price as a creator. “Your creativity is priceless,” she mentioned. “However to actually know your worth, you must know your numbers and perceive your analytics.”

Now recognized to her followers because the “CEO of Blush,” Toni just lately achieved a full-circle second. She teamed up with Tower 28 to launch the GetSet Blush duo, a set designed for delicate pores and skin. It was the model’s first-ever creator collaboration. “Blush was the place it began for me,” she mentioned. “So for that to be my first magnificence collaboration felt like issues got here full circle.”

Toni Bravo’s story is proof that a bit curiosity and lots of braveness can go a good distance. From curler skating movies to launching her personal blush assortment, she’s exhibiting that the most effective magnificence careers are those constructed on authenticity and pleasure.