He Utilized to Be Nike’s CEO

He Utilized to Be Nike’s CEO

Last Updated: August 19, 2025By

Typically, taking pictures your shot results in essentially the most surprising outcomes. That’s precisely what occurred to entrepreneur and investor Sam Byrne, who boldly cold-applied for the place of Nike’s CEO. At first, the worldwide sportswear large turned him down, however due to his fearless method and the best way he shared the story on-line, Nike ended up circling again with an surprising alternative.

Byrne revealed on LinkedIn that he emailed Nike immediately, making use of for the highest job. Unsurprisingly, his utility was rejected. However the response he acquired was removed from a typical “no.” Nike admitted they admired his ambition, although his unconventional proposals raised eyebrows.

Amongst his options have been daring claims akin to, “Give me per week and I’ll triple gross sales by eradicating all white midsoles,” “Make 110s, £110 once more,” and “Solely ever make OG colourways.” He even supplied to merge Nike along with his personal startup, Block P, urged relocating the corporate’s headquarters from Oregon to 36 Renshaw Avenue in Liverpool, and requested to be paid in retailer credit score and unreleased sneakers.

Whereas the model appreciated his imaginative and prescient, HR famous that his concepts have been too dangerous and concluded they’d transfer ahead with a extra conventional candidate.

Not one to take rejection personally, Byrne posted the e-mail change on LinkedIn, and it shortly went viral. The boldness of his transfer captured consideration far and huge, and surprisingly, Nike got here again to him with a suggestion.

Whereas it wasn’t the CEO function he initially utilized for, the corporate prolonged a six-month internship, impressed by his creativity, cultural perception, and fervour. Of their follow-up electronic mail, Nike defined that the internship was designed as a trial interval, with the opportunity of a extra everlasting management function if he proved as unstoppable in Oregon as he was in Liverpool.

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They needed him to share experience in Liverpool’s 110 tradition, seek the advice of on heritage product technique, and discover collaborations between Nike and Block P. The e-mail even ended with the phrases, “Carry your concepts — and your 110s,” whereas informing him that his flight tickets have been booked and his desk was prepared.

His publish didn’t simply earn Nike’s consideration, it sparked a flood of reactions on-line. LinkedIn customers inspired him to grab the second, with some cheering, “Shooters shoot. Dream large,” whereas others joked that step one in all turning into CEO and transferring Nike’s headquarters to Liverpool was already full. A couple of even urged countering the provide and demanding the precise CEO function.

Byrne’s story is a reminder that rejection isn’t at all times the tip — generally it’s the start of one thing greater. His boldness and authenticity turned a flat “no” into an open door, proving that fortune actually does favor the daring. Now the massive query stays: ought to he settle for Nike’s invitation, or go it up for one thing even better?


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