Bollywood Hungama has been on the forefront in reporting in regards to the tussle between the nationwide chains, particularly PVR, Inox and Cinepolis, and the producers over the cost of VPF (Digital Print Payment). Final month, the business acquired a jolt after PVR Inox suspended the advance reserving of the much-awaited movie, Jolly LLB 3, starring Akshay Kumar and Arshad Warsi, after its producers, Star Studio18, refused to pay VPF. The advance was halted twice, as soon as simply earlier than 12 hours of the graduation of the primary present. As per studies, the studio paid VPF however made it clear that they’re doing so below protest and that they’d proceed with their dialogue on this concern. Greater than a month later, the VPF has as soon as once more brought on a rift, this time attributable to Single Salma.

EXCLUSIVE: After Jolly LLB 3, Star Studio18-PVR Inox now combat over VPF for Huma Qureshi-starrer Single Salma

A commerce supply advised Bollywood Hungama, “Single Salma can also be made by Star Studio18 and so they as soon as once more requested a VPF waiver from PVR Inox and in addition Cinepolis. Nonetheless, the request was not adhered to. The discussions are happening. If an answer isn’t discovered, Single Salma will discover a launch solely within the non-national theatres of the nation.”

As per commerce sources, Single Salma is anticipated to get a launch in round 200 screens. The movie stars Huma Qureshi within the lead, and co-incidentally, she was additionally part of Jolly LLB 3. Shreyas Talpade and Sunny Singh additionally function in Single Salma.

In September, Bollywood Hungama had reported, “Viacom18 had signed an settlement with PVR Inox that they’ll pay VPF solely till 2024. Therefore, they felt justified in asking for a waiver since Jolly LLB 3 is a 2025 launch. However PVR Inox argued that the settlement mentions that the studio will cease paying VPF, topic to different manufacturing homes doing the identical. Since different producers proceed to diligently pay VPF this 12 months, they insisted that Viacom18 must also observe go well with.”

On September 30, the Competitors Fee of India (CCI), on September 30, 2025 directed an investigation in opposition to PVR INOX Restricted over allegations of abusing its dominant place by persevering with to levy VPF on movie producers.

This judgment revealed that an settlement was signed by PVR Inox with Star Studio18 (aka Viacom18) in addition to Yash Raj Movies that included “sundown clauses”, that’s, agreements to section out the cost of VPF by December 2024. In response, PVR advised the CCI that the sundown clauses for YRF and Viacom had not but been carried out and have been nonetheless topic to renegotiation. It said that Yash Raj and Viacom are eligible for sundown clauses provided that they cease paying VPF to different exhibitors/DCE suppliers.

Additionally Learn: Huma Qureshi and Rachit Singh fuel engagement buzz with public appearances

Extra Pages: Single Salma Box Office Collection

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