Pune (Maharashtra) [India], November 12: Digikore Studios Restricted (NSE: DIGIKORE), a number one world visible results (VFX) associate to main studios and streamers, is happy to announce that Season 2 of its flagship branded-content collection Kaise Banta Hai has been launched on JioHotstar, additional reinforcing the Firm’s long-term technique of constructing high-quality, recurring and scalable IP-led content material.

Strategic Match & Enterprise Rationale

The Kaise Banta Hai franchise is a key pillar of Digikore’s branded-content and storytelling vertical, complementing the Firm’s core VFX companies enterprise. This vertical contributes to constant income visibility via model partnerships, platform distribution, and multi-season scalability, whereas additionally enhancing non-linear IP worth.

Season 2 Overview

Season 2 options 9 new episodes hosted by Helly Shah and Varun Kapoor, providing viewers an inside look into how main Indian manufacturers design, manufacture, and ship merchandise at scale. The present highlights the innovation, high quality methods, and expert workforce powering India’s manufacturing and Make-in-India financial system.

The season options manufacturers comparable to Ather Vitality, Adani Electrical energy, Flo Mattress, Happilo, Mikasa Greenlam, Shakti Pumps, Grew Photo voltaic, TIL Restricted, and Laxmipati Sarees, amongst others.

Strengthening Compounding IP Worth

• Multi-brand, multi-season storyline allows repeatability and scalability
• Distribution via JioHotstar ensures pan-India attain and long-term discoverability
• Franchise strengthens Digikore’s content-led income combine and direct client engagement
• Enhances the Firm’s place as a trusted branded-content associate to giant enterprises

Mr Abhishek Extra, Founder & CEO’s Perspective:

“Kaise Banta Hai is a long-term franchise asset that compounds in worth with each season. Its launch on JioHotstar considerably enhances the present’s distribution attain and strengthens our branded-content ecosystem. That is aligned with our technique of creating scalable IPs that run throughout a number of seasons, deepen enterprise model partnerships, and contribute meaningfully to our non-linear income progress. We’re happy to see this franchise evolve into a powerful and sustainable content material property.”

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