Anandana – The Coca-Cola India Basis at this time highlighted the help offered to India’s junior ladies’s hockey crew of their preparation for the FIH Girls’s Junior Hockey World Cup 2025 in Santiago, Chile. Anandana and Hockey India have been companions for over three years, working collectively to broaden alternatives for younger ladies athletes and strengthen the pathway for rising hockey expertise in India.

The partnership has centered on constructing the crew’s readiness by way of constant coaching help, worldwide publicity, and holistic athlete growth. This contains long-term efforts to assist younger gamers construct the talents, confidence, and aggressive readiness wanted to carry out on the world degree.

The preparation help enabled the crew’s current five-match publicity tour in Australia, the place gamers gained essential worldwide match expertise towards world-class opposition. The partnership additionally facilitated a number of preparatory camps performed in India, Amsterdam, and Berlin, that includes position-specific and high-performance coaching programmes designed to sharpen technical expertise and match temperament. These specialised coaching programmes strengthened the crew’s technical expertise, match self-discipline, and total aggressive readiness for the World Cup.

“Anandana—The Coca-Cola India Basis has been a gradual companion in strengthening the ladies’s hockey ecosystem,” stated Dr. Dilip Tirkey, President of Hockey India. “Their help throughout specialised camps and the Australia publicity tour has performed a significant function in getting ready our junior athletes for world competitors. This partnership displays a shared dedication to constructing pathways for younger ladies in hockey.”

Bhola Nath Singh, Secretary Common of Hockey India, emphasised the worth of structured growth throughout the partnership. “The journey of a younger crew requires worldwide expertise and constant efficiency help. The collaboration with Coca-Cola India below #SheTheDifference has enabled these essential alternatives for our junior ladies, strengthening their preparation for representing India on the world stage.”

Devyani Rana, Vice President for Public Affairs, Communications, and Sustainability at Coca-Cola India and Southwest Asia, outlined the strategic strategy driving the partnership. “Our collaboration with Hockey India below #SheTheDifference is rooted in creating sustainable pathways for girls athletes to excel. The help for the junior ladies’s crew has centered on strengthening their preparation by way of worldwide publicity, specialised teaching, and complete growth initiatives. These investments empower younger athletes not only for this World Cup however for his or her long-term sporting journeys and contribute to strengthening India’s place in ladies’s hockey globally.”

The great help package deal lined efficiency tools and uniforms, specialised coaching instruments, journey and lodging for abroad excursions, and ongoing athlete welfare initiatives. Extending past the nationwide crew, the partnership additionally supported the Junior Girls’s Nationwide Championships, reinforcing the expertise growth pipeline that strengthens the broader ladies’s hockey ecosystem in India.

The Coca-Cola India and Hockey India partnership continues to help coaching, capability-building, and youth growth applications centered on ladies’s hockey. The #SheTheDifference marketing campaign serves because the framework for these collaborative initiatives, working to broaden entry, alternative, and ability growth for younger ladies athletes throughout India. Each organizations stay dedicated to strengthening India’s ladies’s hockey ecosystem and creating the subsequent era of athletes who will signify the nation internationally.