In an unprecedented transfer to democratize content material consumption, Aamir Khan has chosen to launch his newest movie on YouTube movies-on-demand, instantly after its theatrical run, guaranteeing it reaches each nook of the world at an accessible value.

This daring resolution units a brand new precedent for movie distribution globally. Sitaare Zameen Par will likely be accessible solely on YouTube and won’t be launched on some other digital platform.

Aamir Khan at present introduced the worldwide launch of his superhit theatrical movie Sitaare Zameen Par, solely on YouTube beginning on 1 August, 2025. This strategic transfer marks a daring new distribution method that delivers one in all 2025’s most profitable theatrical releases straight into individuals’s houses. This heartwarming household drama, starring Actor-Producer Aamir Khan, Genelia Deshmukh and that includes a strong ensemble, together with 10 actors with mental disabilities, will likely be accessible in India at Rs. 100, and in 38 worldwide markets, together with USA, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, amongst others, with pricing localized for every market.

Aamir Khan’s Sitaare Zameen Par, a non secular successor to the 2007 traditional Taare Zameen Par, celebrates love, laughter, and inclusivity. The movie has struck a deep chord with audiences — crossing ₹250 crore worldwide. Audiences can now hire the film by paying a payment, turning each dwelling and system right into a janta ka theatre.

This makes premium cinema accessible to a wider viewers, whether or not of their dwelling or on the transfer – all they want is an web connection. For followers who missed it in cinemas or want to re-watch it, this provides a high-quality, handy choice. To achieve even broader and newer audiences in India and globally, Sitaare Zameen Par will supply subtitles and dubs in key languages.

The digital launch of Sitaare Zameen Par leverages YouTube’s attain and versatile distribution capabilities. This can even be the first vacation spot the place different beloved movies from Aamir Khan Productions, will likely be accessible within the days to come back.

This pivotal collaboration demonstrates YouTube’s rising position in democratising attain and evolving distribution methods, establishing YouTube as a premier vacation spot for post-theatrical movie and media content material. YouTube’s attain in India and globally is unparalleled. In keeping with Comscore, YouTube reached 4 out of 5 Web customers in India aged 18+, whereas leisure movies on YouTube generated over 7.5 billion views every day globally, in 2024.

Commenting on the launch, Actor-Producer Aamir Khan said, “For the previous 15 years I’ve been fighting the problem of tips on how to attain audiences who should not have geographical entry to theatres, or those that are unable to make it to theatres for numerous causes. Lastly the time for the right storm has come. With our authorities bringing in UPI and India changing into no 1 on this planet in digital funds, with web penetration in India having grown dramatically and rising on a regular basis, and with YouTube being on most gadgets, we will lastly attain huge sections of individuals in India, and a major a part of the world. My dream is that Cinema ought to attain everybody at an affordable and inexpensive value. I would like individuals to have the convenience of watching Cinema when they need, the place they need. If this concept works, Artistic voices can inform completely different tales breaking geographical and different limitations. This can even be an incredible alternative for youthful inventive individuals getting into the sphere of Cinema. If this concept works, then I see this as a win-win for all.”

Gunjan Soni, Nation Managing Director, YouTube India, highlighted the strategic significance of this partnership. “The digital launch of Sitaare Zameen Par solely on YouTube underscores a major step in direction of democratizing Indian movie distribution at a worldwide scale. YouTube is already a key digital vacation spot for premium content material, and we’re excited to supply filmmakers and content material homeowners not solely our unparalleled digital attain but in addition the management and adaptability to satisfy their audiences the place they’re. Immediately’s launch is way over a launch – YouTube is laying out the purple carpet for Indian cinema to stride onto the worldwide stage.”

YouTube provides a strong collection of films available for purchase or hire throughout numerous languages, genres, together with standard Indian and worldwide hits. This providing continues to develop alongside a major alternative in India, pushed by surging web penetration, speedy progress in Related TVs, and growing cell consumption. In reality, Related TV (CTV) is YouTube’s quickest rising display for the final 5 years in India. These developments reinforce YouTube’s distinctive place to make premium content material accessible on each display and in each format.

The platform is a crucial and steady a part of a movie’s whole journey, from constructing preliminary buzz with teasers, trailers, and music, and now extending to seamless on-demand streaming. In keeping with a Kantar survey, viewers in India typically watch movies on YouTube when contemplating new purchases in leisure, and agree that YouTube has prime content material in music (94%) and leisure (94%). As viewers change into extra participative, fandoms on YouTube assist create extra stickiness for content material, permitting filmmakers to construct engaged and passionate fandoms.

Directed by RS Prasanna, written by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Subsequent up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity Zinta, and Ek Din, that includes Junaid Khan and Sai Pallavi, each beneath his banner Aamir Khan Productions.