In the present day, X introduced some updates to its creator subscriptions platform. The main change provides collaborating accounts the choice to make a part of tweet threads solely seen to subscribers. This new Creator Subscriptions characteristic known as Unique Threads, an ironic title alternative given X’s major text-based social media posting competitor known as Threads.

The brand new software permits a creator to tease paywalled content material, somewhat than maintaining the entire materials behind a subscribers-only gate. A gif shared each by the X Creators account and by the corporate’s head of product, Nikita Bier, present the way it will look in observe. Buttons to enroll as a subscriber can be embedded into the submit chain, with the hope that the necessity to see the remainder of the thread can be a sufficiently big draw for readers to pay up. X has been making a push to attract content material creators, providing different current options like a ‘paid partnership’ label for sponsored posts.