Why Discovering Occasion Distributors Nonetheless Feels Disturbing — and How OiO Is Making It Simpler. In case you’ve ever deliberate an occasion in Nigeria, you’re already accustomed to this side.
You see a lovely vendor’s work on Instagram. You save the submit. You ship a DM. You then wait.

Generally the reply comes shortly. Generally it doesn’t. Generally the seller is booked in your date. Different instances, pricing is unclear, or the service particulars don’t fairly match what you anticipated. Earlier than lengthy, your gallery is full of screenshots, and your WhatsApp is filled with half-finished conversations.

For a lot of planners and celebrants, this stays the usual solution to discover occasion distributors.

Nigeria’s occasion business is vibrant, inventive, and continually evolving, however the course of behind it typically feels scattered. Discovery occurs all over the place directly — Instagram, referrals, group chats — but nothing is actually organised in a single place.

That is the expertise OiO is making an attempt to enhance.

The hole between inspiration and reserving

Social media has reworked how distributors showcase their work. From decorators and make-up artists to caterers and DJs, Instagram has grow to be a strong portfolio. However inspiration doesn’t all the time translate simply into reserving.

Planners typically want solutions to easy questions:

• Is that this vendor accessible on my date?
• Do they serve my location?
• What precisely is included of their service?
• How do I evaluate choices with out ranging from scratch each time?

With out construction, even skilled planners find yourself spending extra time looking than planning.

How OiO matches into the method

OiO, quick for Owambe Is On-line, is designed to take a seat between inspiration and motion. As a substitute of scrolling endlessly or relying solely on referrals, customers can seek for distributors by class and site, view service particulars, and attain distributors who’re open to enquiries.

The purpose is to not exchange social media or private suggestions. It’s to make discovery extra intentional and fewer nerve-racking.

For distributors, OiO presents a clearer solution to current their providers to people who find themselves actively planning occasions. For planners and purchasers, it reduces guesswork and shortens the trail from curiosity to dialog.

Constructed from inside the occasion tradition

OiO is owned by Glamcityz, a platform that has spent years masking weddings, fashion, and occasion tradition in Nigeria. Via options, vendor spotlights, and wedding ceremony content material, Glamcityz has documented how folks plan and have fun.

That perception shapes how OiO works. It’s constructed with an understanding of how Nigerians truly plan occasions — visually, socially, and sometimes below time stress. Moderately than forcing a brand new behaviour, the platform organises what already exists.

What this implies for distributors and planners

For distributors, being discoverable in a structured atmosphere means:

• Reaching purchasers who’re already seeking to e book
• Spending much less time repeating fundamental info
• Being in contrast on readability, not simply aesthetics

For planners and celebrants, it means:

• Fewer useless ends
• Clearer choices
• Much less reliance on screenshots and scattered notes

As adoption grows, OiO may make it simpler for planners and distributors to align on availability and repair expectations, decreasing among the friction that at present defines occasion planning.

Wanting forward

The enterprise of occasions in Nigeria continues to develop. Because it does, the instruments supporting it might want to evolve as effectively.

OiO is constructed on the belief that construction doesn’t must kill creativity. As a substitute, it will possibly help it — serving to planners focus extra on the expertise they wish to create, and distributors concentrate on delivering their greatest work.

For an business constructed on celebration, making planning simpler is perhaps a very powerful improve of all.