Fast Abstract: Including​‍​‌‍​‍‌​‍​‌‍​‍‌ a countdown timer in your future merchandise in Shopify can raise your gross sales quantity by 40% and make the client engagement charge go actually excessive. This tutorial serves as a medium to perform your retailer countdown timers effortlessly, contrasts optimum apps accessible, and discloses examined strategies which are efficient for any measurement of the shop. It does not matter if you’re unveiling a brand new product or dealing with the inventory; countdown timers are making the shoppers really feel compelled to ​‍​‌‍​‍‌​‍​‌‍​‍‌buy.

Have​‍​‌‍​‍‌​‍​‌‍​‍‌ you ever seen on-line shops launching a brand new product and seen a ticking countdown with “Coming Quickly” written on it? That timer instantly generates each pleasure and a slight worry of lacking out. It’s a quite simple, but very efficient, manner of pre-launching a product to construct the hype round it. When you function a Shopify retailer, a countdown timer addition could be the very strategy to create such an urgency amongst your clients.

That is mainly a tutorial on easy methods to implement a countdown timer for coming quickly merchandise on Shopify in a very easy and comprehensible method, with out requiring any technical data.

The rationale why countdown timers are important is that they assist in getting and holding the customers’ consideration and, thus, velocity up the customers’ choice to make a purchase order. The speedy development e-commerce development is anticipated to lead to a $7 trillion market and 25% of world retail gross sales by 2025, which signifies that conversion-driving instruments have gotten an increasing number of vital. The analysis accomplished throughout the 2024–2025 time interval signifies that timers can improve conversion charges by as little as 5% and as a lot as 30%. 

There’s a huge array of apps in Shopify’s app retailer, making the method as straightforward as potential. So, in the long run, you may determine exactly easy methods to create such a sense of urgency on product launch ​‍​‌‍​‍‌​‍​‌‍​‍‌pages.

Why Use a Countdown Timer for Coming Quickly Merchandise?

Say​‍​‌‍​‍‌​‍​‌‍​‍‌ you have been to promote a pair of classy sneakers which are solely going to be obtainable subsequent month. Prospects would possibly neglect about them or purchase from different shops if there isn’t any timer. The countdown timer is what retains your retailer within the buyer’s thoughts by exhibiting precisely when they are going to be arriving. It is sort of a digital “save the date” that creates a pre-visualization of the product.

Nevertheless, it’s greater than only a buzz across the product. Psychology helps it. Timers function “FOMO”, which stands for the worry of lacking out. In a 2025 report on e-commerce traits, it’s talked about that urgency instruments like timers that create the sensation of the provide being actual and restricted, thus decreasing cart abandonment, are the principle causes for the impact noticed. Cart abandonment refers back to the scenario during which an individual provides gadgets to the cart however leaves with out shopping for. It’s a huge downside, as about 70% of on-line carts are affected by it. Timers can decrease that determine by motivating folks to finish their buy proper ​‍​‌‍​‍‌​‍​‌‍​‍‌away.

Countdown​‍​‌‍​‍‌​‍​‌‍​‍‌ timers are helpful in quite a few methods for upcoming items:

1. Builds Hype Early: A product web page on which a timer is displayed with the phrase “Arrives in 15 days” visually signifies to the shoppers when the merchandise might be obtainable, thus giving them a motive to revisit the web page or inform others about it.
2. Captures Curiosity: A “Notify Me” button needs to be used together with it. Emails are despatched to those that have signed up for a notification when the timer reaches zero. Even in 2025, e-mail advertising will nonetheless be answerable for 20% of e-commerce gross sales.
3. Boosts General Gross sales: Analysis on one event has revealed that people who find themselves uncovered to countdown timers have a better common order worth as a result of they’re extra more likely to buy on an impulse foundation earlier than the timer expires.

Statistics of Shopify customers from 2024-2025 additional reveal the nice success of such initiatives. Outlets that put in place countdown timers for launches acquired as a lot as 30% extra pre-orders. 

Another enjoyable truth right here: Throughout Black Friday 2024, Shopify shops with timers broke information that contributed to a complete of $9.3 billion in gross sales, partly as a result of implementation of urgency techniques. In case your retailer sells vogue or devices the place traits change quick, that is gold.

Nevertheless, the effectiveness of timers is determined by honesty. The usage of faux deadlines could diminish the belief of the client base. Be certain the dates you’ve got set for the arrival of the inventory are actual and that they correspond to the precise days. 

To summarize, a countdown timer is an instrument that converts “perhaps later” into “I want this now,” therefore permitting your coming quickly merchandise to be the quickest to fly off the cabinets as soon as they’re ​‍​‌‍​‍‌​‍​‌‍​‍‌reside.

Getting ready Your Shopify Retailer for a Countdown Timer

Do​‍​‌‍​‍‌​‍​‌‍​‍‌ not neglect to organize your retailer earlier than including a timer. It will forestall troubles afterward. Step one is to get entry to your Shopify admin dashboard, which is the principle management unit of your retailer.

Take a look at your theme first. Shopify themes are just like the face of your website. A lot of the trendy ones (like Daybreak or Debut) can simply assist customized code or purposes. Discover On-line Retailer > Themes in your dashboard. If you’re working with an previous theme, take into consideration switching to a brand new one that’s sooner on mobiles, from the place 25% of Shopify visitors is coming.

After that, resolve on the merchandise. For coming quickly merchandise, both make a brand new assortment known as “Coming Quickly” or use tags for sure merchandise. In Merchandise > Add Product, set the stock to zero and write an outline like “Launching quickly, keep tuned!” It will cover the merchandise from common searches however will let you show them with a timer.

Contemplate your purpose. Is the timer exhibiting the time left for one product, a wholesale, or restock notifications? Within the case of coming quickly, it’s best to emphasize the date of the product’s arrival. In addition to, at all times test the work on the cell phone, as greater than half of e-commerce might be accomplished through telephones in 2025. If the timer isn’t working correctly, the shoppers could resolve to not purchase from you.

Ultimately, save a replica of your theme. Navigate to Themes > Actions > Obtain theme. Therefore, whenever you make an error, it is possible for you to to recuperate it. Now that the work is finished, you may proceed with creating that countdown ​‍​‌‍​‍‌​‍​‌‍​‍‌timer.

Step-by-Step: Including a Countdown Timer with Code

If​‍​‌‍​‍‌​‍​‌‍​‍‌ you get pleasure from tinkering and don’t wish to incur any further prices, then use Shopify’s code editor. This fashion, a quite simple timer is added to product pages. It’s good for assembly easy wants however requires some data of HTML, reminiscent of the flexibility to repeat and paste.

Step 1: Entry the Theme Editor

• Check in to the Shopify admin.
• Navigate to On-line Retailer > Themes.
• In your reside theme, click on the button subsequent to the theme identify with the label “Actions” and choose “Edit code”.

Step 2: Discover the Proper File

• Below the Sections or Templates folder, find product.liquid or product-template.liquid. These recordsdata management the look of product pages.
• In case your theme is snippet-based, then search for a snippet that counts ​‍​‌‍​‍‌​‍​‌‍​‍‌down.

Step 3: Add the HTML and JavaScript

Paste this code simply earlier than the closing tag in theme.liquid (beneath Structure folder). It creates a easy timer.

  
Coming Quickly!

  
Arrives in: 

Step 4: Customise It

• Modify the date in “launchDate” to when your product might be obtainable.
• Regulate issues like colours to suit your model.
• If you wish to show solely the approaching quickly merchandise, then wrap the div in a situation: {% if product.tags incorporates ‘coming-soon’ %} … {% endif %}.

Step 5: Save and Check

• Press Save.
• Take a look at your retailer. Go to a product web page. Is the timer operating?
• Strive it on desktop in addition to on cellular. A instrument reminiscent of Google’s Cell-Pleasant Check can help you.

That is an open-source and minimal code that runs rapidly to maintain your website quick. Nevertheless, if you would like extra fashionable options or computerized emails, then apps can be a more sensible choice. A professional tip: In case JavaScript frightens you, go on to apps which 90% of Shopify customers ​‍​‌‍​‍‌​‍​‌‍​‍‌do.

Greatest Countdown Timer Shopify Apps

Apps​‍​‌‍​‍‌​‍​‌‍​‍‌ make it extremely straightforward so as to add countdown timers to your retailer, just like plugging and taking part in. There isn’t any want for coding, simply set up, and off you go. Contemplating that there are greater than 20 countdown apps obtainable within the Shopify retailer as of 2025, selecting one primarily is determined by the options of the app, like whether or not it has e-mail alerts or is mobile-friendly. Though widespread ones reminiscent of Hurrify or Final Gross sales Enhance could declare 1000’s of installs, we’re going to discuss one that’s simply good for coming quickly merchandise: the Coming Soon – Back In Stock app by Setubridge.

This software is excellent in that it is ready to accomplish the dealing with of a product pre-launch in a really environment friendly manner. Along with the countdown timers for exhibiting the precise date of the product arrival, it permits you to insert “Notify Me” buttons for gathering sign-ups. Upon the arrival of inventory, it should ship the notifications mechanically by e-mail instruments like Klaviyo or ​‍​‌‍​‍‌​‍​‌‍​‍‌Mailchimp.

Key Options

• Countdown Timers and Badges: Present the animation of timers or “Coming Quickly” badges on the merchandise or collections. It may be set for all of the gadgets or simply some.
• Notify Me Kinds: Emails are grabbed for a restock notification. It helps a number of languages and variants (like sizes/colours).
• Auto-Notifications: If a product is restocked, an e-mail is mechanically despatched with none handbook work.
• Integrations: Present full funnels by working with WhatsApp, Yotpo evaluations, and extra.
• Pre-Orders and Safety: Stock that’s locked in order to not be oversold.

Pricing

• Lite (Free): Fundamental badges for just a few merchandise, nice to begin.
• Fundamental ($7.99/month): As much as 100 merchandise, animations, no branding.
• Development ($12.99/month): Timers, 1,000 emails/month, WhatsApp is good for rising shops.
• Premium ($19.99/month): Limitless for giant retailers, reviews included.

All paid plans provide a 7-day free trial. Set up by looking “Coming Quickly Again In Inventory Setubridge” within the Shopify App Retailer. Most themes may be merged with it with none ​‍​‌‍​‍‌​‍​‌‍​‍‌bother.

Key Takeaways

• By​‍​‌‍​‍‌​‍​‌‍​‍‌ countdown timers, the e-commerce conversions may be raised from 5% to 40% which is completely depending on the implementation and the technique used.
• SB Coming Quickly – Again In Inventory app has countdown timers, notify me buttons, and e-mail integration for full product launch administration.
• Countdown timers may be added to a Shopify retailer by apps (which is the simplest manner), theme code, or third-party widgets.
• The appropriate countdown timer positioned on product pages in addition to on assortment pages is what truly makes the customer’s selections sooner.
• Worldwide e-commerce is about to transcend $6.86 trillion in 2025, which makes each sale alternative completely obligatory.
• The cart abandonment charge is about 70%; nevertheless, countdown timers are capable of recuperate 15-30% of the shoppers which were ​‍​‌‍​‍‌​‍​‌‍​‍‌misplaced.

Conclusion

Countdown​‍​‌‍​‍‌​‍​‌‍​‍‌ timers are simple gadgets that may, if used rightly and strategically, produce superb results nearly immediately. Such timers, when employed as a part of a good and well-planned technique, deliver in regards to the wanted urgency, which is the foremost driving power that makes buyers who have been simply shopping flip to purchasing. Since e-commerce is about to hit new heights in 2025 and past, it’s each little benefit counts.

The trick is to begin with the fundamentals. Arrange an app reminiscent of Coming Quickly – Again In Inventory, put up your very first timer, and determine what your viewers is. After some time, you should have the hunches of when and easy methods to use countdown timers most effectively.

You will need to remember that countdown timers yield the best outcomes when they’re part of a well-thought-out plan. Use them with wonderful merchandise, concise communication, immediate assist, and truthful advertising. When clients place confidence in your retailer, a countdown timer is what makes it occur, the ultimate nudge that turns clients’ curiosity into gross sales.

The ticking clock is getting nearer every second. It may be your subsequent product launch to is one of the best certainly one of all. Are you ready to ​‍​‌‍​‍‌​‍​‌‍​‍‌start?