Upwork is shopping for its manner into company staffing past freelancers

Upwork is shopping for its manner into company staffing past freelancers

Last Updated: August 7, 2025By

Upwork, a platform that connects firms with freelancers, introduced two acquisitions to assist construct out a brand new stand-alone enterprise-focused enterprise that might broaden its market attain.

The San Francisco-based firm introduced it has acquired Bubty, a workforce administration platform, and has signed a definitive settlement to accumulate Ascen, a world compliance and EOR (employer of report) firm, forward of its second-quarter earnings name on August 6.

Upwork will combine these two firms into its current enterprise enterprise to create a stand-alone entity beneath the Upwork umbrella.

The transfer is important as a result of it’s going to permit Upwork to supply entry to expertise past the unbiased contractor workforce Upwork is thought for — basically enabling the corporate to compete in new areas of the company staffing market. The brand new entity will assist contract varieties, together with agent of report, employer of report, and workers augmentation.

Upwork president and CEO Hayden Brown advised TechCrunch that the timing was proper to launch this new enterprise-focused enterprise as a result of Upwork’s current enterprise clients have been more and more asking for entry to those expertise swimming pools.

“Many of the suppliers that exist as we speak drive their clients to decide on between flexibility and compliance, or velocity and scale, or having a digital device versus having one thing that’s truly strong and for the enterprise,” Brown mentioned. “And with this new functionality, we’re refusing to compromise. We’re giving our clients all the advantages they’ve been on the lookout for, and we’ve heard loud and clear that they need this singular answer.”

Brown mentioned that Upwork’s current enterprise enterprise makes up about $100 million of the corporate’s general $750 million in yearly income.

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Upwork determined to make the enterprise enterprise a stand-alone entity as a result of enterprises have very totally different wants relating to compliance and software program integrations than the small and midsize companies Upwork’s fundamental enterprise works with.

Conserving them separate permits for higher exterior branding and higher inner focus, Brown mentioned.

Upwork vetted greater than 100 potential firms to accumulate to construct out this enterprise, Brown mentioned. The corporate landed on Bubty and Ascen not just for what they carry individually but additionally for a way they labored collectively — Upwork piloted the businesses each individually and collectively.

“We noticed by the ability of these pilots how impactful their know-how was and the way straightforward it was to mainly snap collectively what every of them affords, together with our current providing to ship one thing very new and modern available in the market,” Brown added.

Particulars on the branding and full choices of the brand new stand-alone enterprise are set to be unveiled later this 12 months.


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